By Bernadette Coleman October 29th, 2015 inShare0 Search Engine Optimization or SEO. While many businesses may have an idea of what it is, they may not understand how it works or, at least, how to make the most of it for their business. Every business wants to get to the ‘top spot’ in search engines … Continue reading Feeding Search Engines To Rise in Rankings
Jon-Mikel BaileyOctober 27, 2015 In previous posts we’ve discussed the importance of design and user experience. We’ve looked at on-site SEO and content marketing. And we’ve talked about why you need a content management system (CMS). All of these things have an impact on the success of your website. Is that it? Nope. If your … Continue reading Your Website’s Performance Matters to Google AND Your Clients
David ButlerOctober 16, 2015 It has long been thought of that click-through-rate plays a part in Google’s organic ranking algorithm. Rich snippets were great for increasing SERP CTR, but with most rich snippets now gone (thanks to sneaky, manipulative SEOs misusing them) SEOs have been exploring other options. Rand Fishkin from Moz has run a … Continue reading Does Manipulating SERP CTR Influence Organic Rankings?
VerticalResponseOctober 15, 2015 Have you googled your business lately? What comes up? Wouldn’t it be nice to see a display that instantly gives customers your location, address, hours of operation, phone number, link to your website and customer reviews? It’s not a pipe dream. Every small business can make a killer digital display, like the … Continue reading The Ultimate Guide to ‘Google My Business’
Jonathon ByrdOctober 2, 2015 Google My Business (GMB) is an essential tool used by small businesses to apply a significant fingerprint in local search. Since there is a vast assortment of local businesses that provide similar products or services, it is extremely important that their GMB listing is completely accurate. Failure to do so may … Continue reading 6 Essential Google My Business Tips to Resolve Low Ranking Issues
One study estimates that bots account for 56% of website traffic — and it’s likely their influence is skewing your analytics. Columnist Ben Goodsell outlines the threat and explains how to mitigate it. Ben Goodsell on August 31, 2015 Many marketers have a vague awareness about server Log Files, but few know that they can … Continue reading How To Banish Bad Bots From Your Site Analytics
Preetam KaushikAugust 19, 2015 It feels good to be in the Ivy League, doesn’t it? And it feels even good to be the top olive in one of them universities, right? Just as the early bird gets the worm, sites that are up there in the first few ranks, get the customers. The search ranking … Continue reading Do Search Engines Really Play Hard To Get?
Eric SealAugust 17, 2015 So your website is on Page One of Google’s search results. And you haven’t given a cent to Google for PPC and paid search advertising. You’re feeling pretty complacent; now all you have to do is just sit back and let customers find you, right? We all know business doesn’t work … Continue reading Should You Use PPC If You’re Ranking Organically?
Kevin JohnsonAugust 14, 2015 It seems that the value of obtaining quality links will never disappear from SEO. However, how much value will continue to be associated with said links is frequently called into question, especially as search engine algorithms increasingly crack down on shady link-building practices. As other SEO techniques become more highly valued … Continue reading Are Content and Public Relations the Future of SEO?
Hellen OtiAugust 14, 2015 Any seasoned SEO may attest to the fact that job of an SEO is part skill, and part playing guesswork with search engine algorithms. While the highly guarded secret formula to how items are ranked in search results are protected by search engine companies such as Google, constant research and staying … Continue reading 2015 Search Engine Ranking Factors and Future Trends That You Need To Know
