Search Agencies Are Building Their Own Empire by Laurie Sullivan , Staff Writer @lauriesullivan, October 20, 2023 Google AdSense on Thursday rolled out related search advertisements for the automotive industry that shows content-related search terms on pages users view. The feature helps to improve an advertiser’s targeting by ensuring only contextually relevant ads are served to users. The … Continue reading Search Agencies Are Building Their Own Empire
Category Archives: Search Platforms
Search’s Influence Demonstrated In Total Economic Impact Study
Search’s Influence Demonstrated In Total Economic Impact Study by Laurie Sullivan @lauriesullivan, June 29, 2023 Search on ecommerce websites and across enterprises has improved in the past few years but still, most of the technology is not on par with Google or Bing. On ecommerce sites, consumers often cannot find what they want and abandon … Continue reading Search’s Influence Demonstrated In Total Economic Impact Study
U.S. Paid-Search Spend Forecast To Reach $110B In 2023
U.S. Paid-Search Spend Forecast To Reach $110B In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, May 18, 2023 Marketers are expected to spend $110 billion in 2023 on paid-search advertising and $29.69 on retail media search, according to a forecast from eMarketer, an Insider Intelligence company. The data shows that overall U.S. digital ad spending … Continue reading U.S. Paid-Search Spend Forecast To Reach $110B In 2023
Search Platforms Get Makeovers From All Sides
Search Platforms Get Makeovers From All Sides by Laurie Sullivan @lauriesullivan, May 5, 2023 Bloomreach launched an algorithm for its Discovery product, intended to increase search relevance for B2B companies. The platform — developed by the commerce experience cloud company — uses natural-language processing (NLP), an algorithm that understands numeric product attributes in a search query, such as … Continue reading Search Platforms Get Makeovers From All Sides
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