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Category Archives: SEO And SEM

3 Differences Between SEO and SEM in Digital Marketing

Jock Breitwieser December 8, 2021 Are you looking to find the perfect digital marketing strategy for your business? Search marketing can work well for you to raise brand awareness, boost website traffic, and increase your revenue. However, to run your campaign well, you must familiarize yourself with the most popular search marketing strategies, SEO and … Continue reading 3 Differences Between SEO and SEM in Digital Marketing

3 Ways to Understand the Difference Between SEO and SEM in Digital Marketing

Jock Breitwieser October 2, 2020 Are you looking to find the perfect digital marketing strategy for your business? Search marketing can work well for you if you want to raise brand awareness, boost website traffic, and increase your revenue. However, for you to run your campaign well, you must familiarize yourself with the most popular … Continue reading 3 Ways to Understand the Difference Between SEO and SEM in Digital Marketing

SEM: Is There Value in the Google Guaranteed Program?

Paul Dughi September 23, 2020 Here’s a new wrinkle to Google search for local businesses. Advertisers on Google can now display a green checkmark, which Google will tag businesses with either “Google Screened” or “Google Guaranteed.” It’s only available right now for certain categories of business, such as law, financial planning, and real estate for … Continue reading SEM: Is There Value in the Google Guaranteed Program?

7 SEM Strategies B2B Organizations Need To Be Deploying

Astha Sharma — July 18, 2019 — July 18, 2019 For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics … Continue reading 7 SEM Strategies B2B Organizations Need To Be Deploying