Steve HammOctober 9, 2015 Conducting a gap analysis is one way businesses can enhance their search engine optimization. In this blog, we’ll go over what a gap analysis is and explain when you should consider it as a solution. What is SEO gap analysis? I would define the purpose of a gap analysis as: an analysis that … Continue reading Enhance Your Search Engine Optimization by Conducting a Gap Analysis
Category Archives: SEO Audit
Conducting A SEO Audit Pt. 3: Search Components
Amanda GrinavichOctober 1, 2015 This series walks through the components of an SEO audit. In the first post, we walked through the questions you should ask to find out whether or not you need an audit; in the second post, we covered on-site components. Today, we discuss search aspects. One of the first things we … Continue reading Conducting A SEO Audit Pt. 3: Search Components
SEO HACKS: 3 Bad SEO Habits You Need To Break Today
Liz MurphySeptember 26, 2015 Here’s the thing about SEO (search engine optimization): Whether you’re a marketer or a business owner managing your own web presence, it matters. A lot. But trying to define what it means to “be good at SEO,” can be a challenge. Rules are constantly changing, and the algorithms used to place … Continue reading SEO HACKS: 3 Bad SEO Habits You Need To Break Today
Why Negative Keywords Are Essential to a Keyword Research
Curt FeatherSeptember 25, 2015 Advertising a community college? You probably don’t want people looking for a community theater or college sports scores. Proper negative keywords are just as important as keywords. According to a study by SiteWit in January 2015, the top three paid spots get 41% of the clicks on the search page. Unfortunately … Continue reading Why Negative Keywords Are Essential to a Keyword Research
How Does Google’s Panda 4.2 Update Affect Your Website’s SEO?
Tim AsimosAugust 13, 2015 A few weeks back, Google began rolling out the latest update to their Panda search engine algorithm. As with every algorithm change Google makes, marketers and company leaders are anxious to understand how their websites will be impacted. Panda 4.2 arrives nearly ten months after 4.1 was released in September of … Continue reading How Does Google’s Panda 4.2 Update Affect Your Website’s SEO?
4 Things Your Business Can Do to Make Google Love You
Dan SteinerAugust 9, 2015 Google is like the godfather of the Internet. If it loves you, great things will follow. If you’re in Google’s doghouse however, you have an uphill battle proving to it that you don’t belong there. Google’s Internet Kingdom stems from it being the single most used search engine in the world, … Continue reading 4 Things Your Business Can Do to Make Google Love You
Why Your Analytics System Doesn’t Track Your Website Search
Mike MoranAugust 6, 2015 You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they … Continue reading Why Your Analytics System Doesn’t Track Your Website Search
Google’s Mobilegeddon Still Impacts Mobile Sites Optimization
Ben Frederick @mp_benfred, August 4, 2015 The mobile apocalypse happened last April. At least, it did for mobile sites’ SEO rankings. Google’s “mobilegeddon” altered the mobile search algorithm to include concrete parameters for mobile-friendliness, threatening the positions of many sites in Google searches. According to a new study by mobile experience software provider Moovweb, the … Continue reading Google’s Mobilegeddon Still Impacts Mobile Sites Optimization
The Ideal Site In Google’s Eyes
Joe AuerAugust 3, 2015 A lot of people who do search engine optimization for a living think in terms of how to manipulate Google so that their site will show up more highly. There will always be ways to manipulate the search results, but Google is getting better and better at what it does, and … Continue reading The Ideal Site In Google’s Eyes
SEO: When to Tear it Down and Start Again
Gyles SewardJuly 30, 2015 Climbing the ranks in the search engines isn’t as straightforward as it used to be. Nowadays there is endless amounts of information out there on how to best optimise your site, and keeping up with it—especially Google’s algorithm updates—can be the difference between being placed in the number one spot, or … Continue reading SEO: When to Tear it Down and Start Again
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