Nathan SikesJune 21, 2015 When an organization expands its reach to multiple locations and states, executing a local SEO strategy becomes just as important as any other promotional marketing. Between the ever changing mobile landscape and google’s local search algorithm dubbed Pigeon, it can be difficult to know exactly what strategies your business needs to … Continue reading Becoming A Local SEO Expert For Multiple Locations
Donna DuncanJune 9, 2015 Everybody wants to rank #1 on Google and who can blame them? Google commands 65-85% of the search market, depending on who you ask and what they measure. According to Chitika, a Westborough, MA online advertising agency, the top 10 pages in Google search results earn 91.7 percent of search traffic. … Continue reading What It Means To Be Eligible To Rank on Google
Kaila StrongJune 3, 2015 SEOs the world wide conduct onsite audits every day, examining core technical elements responsible for helping drive traffic from search engines. Common best practices are available for savvy DIY business owners but subjectivity abounds when it comes to SEO. SEOs and business owners alike are often confused as to what to … Continue reading 14 Steps to Complete an Onsite SEO Audit
Nicole McCullumJune 4, 2015 As the founder of a website redesign company, I subscribe to the philosophy that it’s important to improve conversions and maximize opportunities on existing website traffic by plugging the leaks rather than spending more money on increasing traffic. It makes more sense and it’s a whole lot cheaper. Oftentimes clients are … Continue reading How to Improve SEO Results with an SEO Audit
Tricia Mool June 1st, 2015 Photo credit: Flickr If your car ran well sometimes but not others, you’d probably run a diagnostic. If you found one system or part worked well, you’d move onto the next until you knew what was wrong and what wasn’t. The same can hold true for your marketing program. … Continue reading How To Audit Your Marketing Program
Nicole McCullumMay 26, 2015 Search Engine Optimization (SEO) is one of the most cost effective ways to reach a large percentage of your audience at a time when they are ready to buy. However, many small business owners become frustrated with the lack of results that they see when they invest in SEO, and give … Continue reading 3 SEO Mistakes That Cost Businesses Higher Rankings, Traffic & Leads
Mark PrestonMay 20, 2015 A few months ago Google issued a warning that it would be updating its algorithms on the 21st of April in order to make sure mobile users had a better internet experience. This might sound like business as usual, given the Panda and Penguin updates of last year, but when Google … Continue reading Google’s Mobile-Friendly Update Forces SEO Re-Think
Brittany HurlburtMay 20, 2015 How Many Marketing Buzzwords are you using? Marketers are known for using obscure words to describe an action, activity, or a topic. Good marketers wouldn’t be good if they didn’t use a couple buzzwords here and there in their work or in their presentations, right? The truth is, there are marketing … Continue reading How Many Useless Buzzwords Are on Your Site?
Eric SealMay 15, 2015 Does the month of May mean manual actions? (May 15, 2015) morning, Search Engine Roundtable’s Barry Schwartz reported an alarmingly high number of Google penalty distributions to various websites. The manual actions were distributed to websites showing “thin content with little or no added value.” He reports that Google has appeared … Continue reading Beware Of A Google Penalty: What To Do When Mass Manual Actions Are On The Rise
Govind AgarwalMay 7, 2015 When I look outside the window, I wonder how cops manage traffic jams with such efficiency. After 8 in the evening, a flood of trucks and giant containers flock the highway across the city. Pedestrians, taxi drivers, and every working professional getting home is frantically looking for traffic updates for a … Continue reading The Google Panda Weekend Update: A Surprising Turn of Events?
