Category Archives: SEO Trends

The Evolution of SEO: Mastering the Impact of Google Search Generative Experience (SGE)

Linda Aylesworth | April 4th, 2024   Learn How to Master the Impact of Google Search Generative Experience (SGE) In the ever-evolving world of digital marketing, SEO remains crucial for enhancing your online visibility. In its quest to deliver an enhanced and more tailored search experience, Google’s latest update, the Google Search Generative Experience, introduces … Continue reading The Evolution of SEO: Mastering the Impact of Google Search Generative Experience (SGE)

SEO in Personal Injury Law: Improving Search Rankings in One of the Web’s Most Competitive Niches

SEO in Personal Injury Law: Improving Search Rankings in One of the Web’s Most Competitive Niches Nate Nead / 10 Aug 2022 Word of mouth referrals used to be the best way to gain new clients as a lawyer. But over the last decade, millions of people have turned to the internet to find the … Continue reading SEO in Personal Injury Law: Improving Search Rankings in One of the Web’s Most Competitive Niches

SEOblog.com Ranks Search Engine People Among Best SEO Companies in Canada in 2021

Ruhi Van Andel | March 29th, 2021     Search Engine People is one of Toronto’s top-rated digital marketing agencies known for its customer-centric approach to search engine optimization (SEO) and online marketing. For more than 20 years, we have proven our expertise in developing and executing a roadmap for SEO success. SEOblog.com recently awarded … Continue reading SEOblog.com Ranks Search Engine People Among Best SEO Companies in Canada in 2021

The Death of Keywords and the Rise of Topics in SEO

Michel Fortin June 19, 2021 Table of contents Weighing Keywords For Relevance TF-IDF is Still Important But Problematic Three Things Keywords Fail to Consider Switching From Keywords to Entities What’s The Idea Behind Entities? Why Tracking Keywords is Losing Ground Topics: The New Keywords Topical Research vs Keyword Research Topical Clusters and The Future of … Continue reading The Death of Keywords and the Rise of Topics in SEO