Wondering how to obtain the elusive ‘position zero’ in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. Marcus Miller on October 2, 2017 Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web … Continue reading Targeting featured snippet and ‘People also ask’ SERP features
Kris Spisak — September 12, 2017 Follow @MidloWeb — September 12, 2017 Pixabay Discoverability is a vital piece of your web presence, and as SEO tactics continue to change, you don’t want your website falling behind. If you’re using the same search engine optimization strategies that you were implementing two years ago, you’re giving your … Continue reading How Voice Search, Security & AI Are Changing SEO
John Lincoln — July 25, 2017 Follow @johnelincoln — July 25, 2017 It’s too often the case that SEOs ignore market segmentation. Instead, they opt to reach people based on keyword interests. In this article, we’ll go over the concept of personas and explain how they’re an important part of your SEO strategy. Although that … Continue reading Personas & SEO: What You Need to Know [Infographic]
How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop. Greg Gifford on June 26, 2017 SMX Advanced was amazing this year, and when they asked me to write up a session, … Continue reading SMX Advanced session: Mobile-First For The Advanced SEO
What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares his predictions for the industry. Ryan Shelley on May 3, 2017 at 1:00 pm SEO is a constantly changing and growing industry. No longer is search engine optimization seen as internet “black magic,” but it is now regarded as an … Continue reading 3 predictions about the future of SEO
Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates. Janet Driscoll Miller on April 17, 2017 Like any marketing channel, SEO is an investment. Whether you’re using in-house … Continue reading Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment
Saurabh Kumar — April 5, 2017 Follow @ineptikus— April 5, 2017 Envigo recently concluded a survey on SEO trends in 2017. The survey got 100+ responses from digital marketers from brand and agency backgrounds. Their responses give good insight into their expectations from SEO and Google natural search and how it is expected to evolve … Continue reading Trends Expected in SEO (2017) [Infographic]
Oren Greenberg — March 3, 2017 Follow @orengreen— March 3, 2017 In this article, I’ll look at some of the current SEO best practices, whilst dispelling myths and outlining which tactics are redundant for brands and businesses at the moment. Primarily, this focuses on the UK market. Search engine algorithms: The infamous upgrades, Penguin and … Continue reading What Has Changed in SEO Recently?
The Benefits Of Serendipity by Aaron Baar, Staff Writer, February 21, 2017 So much of search marketing is about creating the right combination of factors to get consumers’ attention: Hours spent planning keyword campaigns and branded search terms might lead a customer to your doorstep. But don’t discount the happy accident. Every now and then, … Continue reading The Benefits Of Serendipity
Mike Templeman — February 21, 2017 Follow @miketempleman1— February 21, 2017 When you’re practicing SEO, it can be quite frustrating to note how often things change. In the SEO world, there are always new techniques and new ideas. Everyone wants their website to get found by new consumers. Everyone wants to go viral, sometimes just … Continue reading A Mantra for SEO in 2017: Combining Old and New
