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May 10, 2024 Target will only sell Pride Month collection in half of U.S. stores this summer after last year’s backlash The move is likely an attempt to avoid last summer’s chaos, when anti-LGBTQ+ protestors damaged merchandise and harassed employees. BY Sarah Bregel You won’t be able to find the Pride Month collection in many Target … Continue reading Target will only sell Pride Month collection in half of U.S. stores this summer after last year’s backlash
April 29, 2024 Patagonia wants you to stop buying crap A new film from the clothing company underscores our mass consumption problem—while subtly marketing its clothes. BY Elizabeth Segran The quality of most products on the market today is utter crap. And it’s getting worse with time. It’s particularly obvious with clothing. Sweaters are largely made … Continue reading Patagonia wants you to stop buying crap
As November elections approach, here’s where Democrats, Republicans and Independents are shopping and getting their news. Chris Wood on March 8, 2024 Marketers are engaging very different consumers depending on their political affiliation. How consumers vote informs several other behaviors, including where they shop and how they consume media. And the distinction isn’t only between … Continue reading Political polarization reflected in voters’ shopping, media habits
Apple MacBook Air 15-inch review: A bigger screen makes a surprising difference Nathan Ingraham When Apple announced the 15-inch MacBook Air last week, it was exactly what you’d expect. Apple simply took the design and internals of the M2-powered Air it announced a year ago and stuck it in a bigger case with a … Continue reading The best Labor Day tech sales we can find
Groceries For Memorial Day Gatherings Get Highest Consideration by Laurie Sullivan @lauriesullivan, May 16, 2023 Consumers will search for deals during Memorial Day weekend much as they have in the past despite higher prices and a faltering economy. Not all plan to shop, but those who do will focus on essentials. Groceries for a Memorial … Continue reading Groceries For Memorial Day Gatherings Get Highest Consideration
An Appetite For Apps: Many Shoppers Prefer Them Over Websites by Ray Schultz , Columnist, May 19, 2022 Here’s a suggestion for email teams trying to drive ecommerce sales via mobile: Offer an app. Almost one out of three U.S. consumers — 31% — prefer mobile shopping apps to mobile websites and other channels, according … Continue reading An Appetite For Apps: Many Shoppers Prefer Them Over Websites
Online and hybrid shopping have remained high in the last six months, even though we’re over two years into this pandemic, survey finds. Chris Wood on May 12, 2022 Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting … Continue reading Social media platforms see sales boost as pandemic shopping habits take root
InMobi Shoppable Videos Launch With Avocados From Mexico, HP, Tinuiti by Laurie Sullivan @lauriesullivan, (March 29, 2022) InMobi unveiled an interactive video offering to help consumers discover products, and assist brands that want to monetize the media on their website. Launched Tuesday at Shoptalk, InMobi Commerce supports retailers and ecommerce companies through the launch of … Continue reading InMobi Shoppable Videos Launch With Avocados From Mexico, HP, Tinuiti
Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2022 As much of the United States prepares for the transition to Daylight Savings Time on March 13, Microsoft Advertising has made time-zone alignment updates in its advertising platform. To prevent potential reporting discrepancies, Microsoft … Continue reading Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose
Dave Sutton November 17, 2021 The growth of your online business in Shopify significantly depends on how well you use the e-commerce platform. Unfortunately, it’s not as easy as it sounds. There’s a lot of competition in the e-commerce industry itself, and it requires patience, intentionality and transformational skills to move to the top right … Continue reading Getting the Most Out of Shopify
