Category Archives: Shopping Experience

How True Classic uses post-purchase experiences to increase revenue

The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates. Chris Wood on April 23, 2024   Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. U.S. apparel brand True Classic has leveraged this to improve customer … Continue reading How True Classic uses post-purchase experiences to increase revenue

Why giving shoppers an easy way to return items has become retail gold

April 22, 2024 Why giving shoppers an easy way to return items has become retail gold Companies like Walmart and Optoro are building loyalty by improving the returns experience. BY Yasmin Gagne It seems counterintuitive: To sell more products, stores are focusing on the returns process. A quick and easy returns process can built consumer trust, … Continue reading Why giving shoppers an easy way to return items has become retail gold

Shopping Trends Report Shows Change In Spending Behavior In 2023

Shopping Trends Report Shows Change In Spending Behavior In 2023 by Laurie Sullivan  @lauriesullivan, June 19, 2023 Forty-five percent of respondents participating in a survey said they spent less on non-essential items like travel or dining out in 2022 than they did in 2021, and 39% expect to buy fewer full-priced items this year, echoing … Continue reading Shopping Trends Report Shows Change In Spending Behavior In 2023

Amazon Anywhere To Launch As Immersive Shopping Experience

Amazon Anywhere To Launch As Immersive Shopping Experience by Laurie Sullivan  @lauriesullivan, May 9, 2023 Amazon plans to launch an immersive shopping experience called Amazon Anywhere. The service brings Amazon’s online marketplace to video games and mobile apps, starting with Niantic’s real-world augmented reality game Peridot, a pet simulator from the maker of Pokémon Go, the company … Continue reading Amazon Anywhere To Launch As Immersive Shopping Experience

How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Teams at both retailers are using retail media networks to transform the way customers interact with brands and their stores. Chris Wood on April 20, 2023 Retail media networks (RMNs) are a rapidly growing channel for advertisers. RMN revenue in 2022 was estimated at $ 37.5 billion by the IAB in their Internet Advertising Revenue … Continue reading How Home Depot and Kroger use RMN to improve shoppers’ ad experience