Dave Kosmayer June 11, 2021 First, we want to say kudos! If you’re here, there’s a good chance that means you’ve started a small business, which is incredible. We know this can be one of the most rewarding things you can do, and also quite terrifying. Growing a company can face a range of challenges. … Continue reading Small Business vs. Big Challenges
Peter Navarro May 3, 2021 Many owners make the mistake of considering only their product and supply as business resources. The truth is, resources encompass much more, including employees, IT, productivity levels, and, maybe most importantly, time. When these resources are managed well, success is inevitably the result. The opposite is true, of course, indicating … Continue reading 4 Ways IT Support Drains Your Small Business
Steven Imke February 1, 2021 Politics is essentially the practice of influencing others. In an environment of free will, the act of influencing either appeals to a constituent’s “self-interest” or contributes to their “self-esteem”. Appealing to self-interest is self-serving while appealing to self-esteem makes constituents feel morally superior. When it comes to paying taxes, the … Continue reading Taxes – How New “Tax The Rich” Policies Will Destroy Small Business
Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform by Laurie Sullivan @lauriesullivan, November 18, 2020 Microsoft Advertising this week introduced two features for Digital Marketing Center, a platform for small and medium-sized companies (SMB), introduced in June. Later this month, Microsoft Advertising will integrate LinkedIn into Digital Marketing Center, as well as … Continue reading Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform
Anthony Gaenzle September 29, 2020 In the midst of the pandemic, small businesses across the country are being forced to close up shop at record rates. Even with recent government stimulus efforts, many small businesses have been forced to lay off employees, cut back on budget for things like marketing and advertising, or ultimately cease … Continue reading How Small Businesses Can Achieve Growth, Even in the Face of Adversity
Dana Salman July 16, 2020 There’s no doubt that the corona virus pandemic has been hard on small businesses. For example, a survey of 350 U.S. small businesses from different regions and industries, conducted by the Electronic Transactions Association and the Strawhecker Group, showed that 40% of business owners had temporarily or indefinitely closed operations … Continue reading Small Businesses Must Pivot to Succeed
Kimberly Zhang July 14, 2020 Companies across the board are experiencing unprecedented levels of uncertainty. According to a survey from online payroll company OnPay, only 12% of businesses report that things are “normal” for them right now. When the future is uncertain and margins are tight, efficiency is more important than ever. To ensure a … Continue reading 5 Efficiency Tips for Setting Up Your Small Business for Success
Daniel Villegas — May 12, 2020 Small business owners all know they need to be found when a searcher is looking for their products and services. I have been in paid media for over 13 years and I often get asked “what is the best way to advertise my business when I have little to … Continue reading Small Business Guide to Google Smart Campaigns
Gary Simpson — May 8, 2020 The global viral pandemic has flipped the script for multiple industries; airlines, banks, high-street stores, and manufacturers have been forced to close shop. As the year unfolds, it has had a detrimental impact on the economy and many businesses are suffering. A recent survey conducted by Orbit Media shows … Continue reading How Your Small Business Can Get a Head Start on Marketing When COVID-19 Is Over
Ronita Mohan — May 9, 2020 Influencers are going to continue to be an important cog in the 2020 content marketing wheel despite the current crisis. Though large companies work with influencers regularly, small businesses struggle to draw the kinds of influencers that can take their marketing through the stratosphere. We look at the best … Continue reading How Small Businesses Can Work with Influencers Post-Crisis
