We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
Ramping up AI-powered tools and collaboration, Canva sharpens focus on enterprises for its next decade. Small teams feel the pinch. Chris Wood on September 25, 2024 Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. “While enterprise users are … Continue reading As Canva targets enterprises, it risks losing SMBs due to higher prices
7 Tips for Small Business Marketing Joe Martin / 29 Sep 2022 If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. And one of the quickest ways you … Continue reading 7 Tips for Small Business Marketing
Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting by Sarah Bolton , Op-Ed Contributor, September 9, 2022 Small businesses (SMBs) represent the long tail of media advertising. Though small individually, their spend power is mighty in aggregate, as Facebook and Google recognized when they moved first into scalable, self-serve advertising, which … Continue reading Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting
What Is MDR and How Will It Transform Security for SMBs? Gilad Maayan / 04 Aug 2022 Managed Detection and Response (MDR) is an outsourced cybersecurity service designed to protect data and assets even when threats bypass standard organizational security controls. What Is MDR? The MDR approach to security primarily focuses on protecting against … Continue reading What Is MDR and How Will It Transform Security for SMBs?
Bridget Brown September 14, 2021 Photo Credit: Deagreez for Getty Images Pro Marketing needs to bring in more money than you spend on it, which I why I stand behind 3 key small business marketing steps. Many thirsty marketing consultants give small business owners a list of expensive options and tell them they have to … Continue reading 3 Key Small Business Marketing Steps
Farah Kim April 2, 2021 Quick question: What do you understand by the term, ‘digital branding?’ Over the course of my decade-long experience, I’ve received some interesting responses to this question. Some say: It’s a trend. It’s a fancy website and logo. It’s advertising. It’s image building. Others say: It’s what consumers think about their … Continue reading Why Small Businesses Need to Invest in Digital Branding to Survive the Competition
Sergio Fetter January 13, 2021 For many years, advertising was a hefty expense. For a small business, paying for billboards, commercials, radio ads, etc., was somewhat unattainable. However, with the dawn of technology, the marketing and advertising strategy of a small business doesn’t require a large budget to be effective. Today, you can promote your … Continue reading 7 Free Ways to Advertise and Promote Your Small Business
Debra Murphy October 28, 2020 Sometimes we need to get back to basics when creating a marketing strategy for your small business. In many conversations with small business owners, I have realized that my conversation with them seems to focus on the same topics. They want to do some type of marketing because “someone said … Continue reading Small Business Marketing Strategy – 5 Things You Need to Know
Mickie E Kennedy October 7, 2020 If you own a small business, you need to tell people what you do and why they should be your customer. The best way to do that is through small business marketing. Marketing your small business doesn’t need to be expensive. For a small investment in your time, you … Continue reading 7 Innovative Small Business Marketing Tips
Delaney Kline August 4, 2020 People are spending more and more time on their phones these days – especially younger generations, making social media an increasingly effective way to market your business. Social media is a great way for consumers to understand and research a brand before making a purchase. But not all businesses are … Continue reading Why Social Media Should Be a Priority for Every Small Business
