by Jenn Reichenbacher Follow @JennReichOctober 14, 2016 Small businesses, a powerful group of more than 28 million in the U.S., have grown by 49 percent since 1982. They also provide 55 percent of all jobs (66 percent since the 1970s) and 54 percent of total U.S. sales. Amazing! The competition is fierce and it’s not … Continue reading Small Businesses: Marketing Trends and Key Tools
Category Archives: Small Business Tools
4 Things That Make Small Business Websites Great
by Rick Whittington Follow @rickwhittingtonOctober 13, 2016 Small businesses don’t use websites to show off; they use them to build customer interest and make sales. And if you haven’t updated your website in a long time, the odds are very high that your website isn’t delivering as many leads or sales as it could. Savvy … Continue reading 4 Things That Make Small Business Websites Great
Net Neutrality and the Threat on Small Business Growth
by Paul EstcottOctober 4, 2016 The Net Neutrality issue has led to intense and endless debates all over the world, although the issue stemmed in the United States. The idea of Internet providers burdening website owners with fees for speeding up the users’ access to those sites sparked in some peoples’ minds around 2014. Needless … Continue reading Net Neutrality and the Threat on Small Business Growth
3 Essential Technology Shortcuts for Your Small Business
by John Oechsle Follow @hjoech September 11, 2016 Swiftpage CEO John Oechsle offers small business technology shortcuts for small business owners. It’s never been a better time to own a small business—for never before have small businesses been able to better leverage enterprise-level technology, at a fraction of the time and expense required for … Continue reading 3 Essential Technology Shortcuts for Your Small Business
5 Ways Small Business Can Profit from Local Billboards
by Joshua Daniels Follow @_joshdanielsSeptember 2, 2016 When it comes to marketing and advertising, small businesses are often required to walk a challenging tightrope. While many may not have the abundant financial resources to invest heavily in such a discipline, SMEs must create campaigns that can effectively promote their brand and compete within a chosen … Continue reading 5 Ways Small Business Can Profit from Local Billboards
Small Business Retail Strategies for Success (Part 3): Marketing & Promotions
by Danielle Foley Follow @FoleyMarketingAugust 23, 2016 1. Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series) 2. Small Business Retail Strategies for Success (Part 2): Tracking and Monitoring Trends There are many factors that contribute to the success of a retail … Continue reading Small Business Retail Strategies for Success (Part 3): Marketing & Promotions
DIY Websites for Small Businesses: Are They Worth it?
by Amanda Murray Follow @amanda1murrayAugust 23, 2016 When you first start your business, there is a laundry list of things to do…and most of these cost money. A lot of money, in some cases. Register your business name with the local government = money. Business cards = money. More minutes on your phone = money. … Continue reading DIY Websites for Small Businesses: Are They Worth it?
Small Business Retail Strategies for Success (Part 2): Tracking and Monitoring Trends
by Danielle Foley, July 22, 2016 Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series) Many factors influence the market; retailers who do not want to be left behind should carefully monitor trends and develop strategies for responding to and … Continue reading Small Business Retail Strategies for Success (Part 2): Tracking and Monitoring Trends
Why You Cannot Ignore To Have A Website For Your Small Business [Infographic]
by Stacey RudolphAugust 11, 2016 Do you feel like your small business is being left behind in the race to establish an online presence? Do you feel like you have lost the online game and that you are too far behind to catchup? You are not alone. Most small businesses (about 60%) still don’t have … Continue reading Why You Cannot Ignore To Have A Website For Your Small Business [Infographic]
Small Business Finances 101: Making Payments
by Robert Gloer Follow @IOUFinancialAugust 16, 2016 We’ll admit that its more pleasing to collect payments rather than make them, but you can organize your business to optimize how you make payments so that you minimize their impact. There are two ways you can optimize your payments – when you pay them and how you … Continue reading Small Business Finances 101: Making Payments
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