Megan Hendrickson — December 19, 2016 — December 19, 2016 Unless you’re a small business owner who is not interested in growing your brand, you need to have a website. These days building a business website or ecommerce store is easier than ever: it doesn’t cost much money, you don’t have to know how to … Continue reading 10 Reasons Why Your Small Business Needs a Website
Kaitlyn Hammond — December 14, 2016 — December 14, 2016 Thousands of small business owners across the country participated in Small Business Saturday, an annual event held on the first Saturday after Thanksgiving. Sponsored by American Express, it is intended to bring awareness to small businesses, and encourage patrons to skip big box retailers and … Continue reading Your Small Business Saturday Attack Plan
Stephanie Heitman — November 30, 2016 Follow @stephheitman— November 30, 2016 Small Business Saturday is the perfect time to harvest a new crop of customers. Your in-store event or special offers pulled them in, but now what? Here are six tips to keep the momentum going with your Small Business Saturday customers so they keep … Continue reading 6 Ways to Cozy Up to New Customers After Small Business Saturday
by Kaitlyn HammondOctober 15, 2016 If you own a small business, you are already providing jobs and offering great products and services to your community, but sometimes these efforts can go unnoticed. That’s where Small Business Saturday comes in. This year, on November 26, customers across the country will shop in their community and recognize … Continue reading #ShopSmall: Get Involved to Get Profitable and Make a Difference
by Susan Friesen Follow @https://twitter.com/eVisionMediaSeptember 19, 2016 As a business owner and solopreneur, it’s really important to know that the time, energy, and resources you invest in your business provides a generous return on investment. Social media platforms are a powerful tool that can help you market your business, but unless you know how to … Continue reading Is Social Media Really Worth It For A Small Business?
by Amy Stewart August 26, 2016 Let’s face it. Subject matter experts (SMEs) today tend to work in departments such as product management, product marketing, services, and engineering. This (obviously) makes them great at providing RFP responses that are factual, technically detailed, and highly accurate. Yet surprisingly, their content may not be good enough … Continue reading When Collaborating with SMEs, Think “Is-Does-Means”
by Christine Watts Follow @IOUFinancialAugust 23, 2016 When you hear the words Olympics and Team USA, the pure dominance at the Rio games from athletes such as Michael Phelps, the women’s gymnastic team, and the women’s beach volleyball team come to mind. But when you hear the words Olympics and business owner, you may not … Continue reading How Small Business Owners Can Learn From US Olympians
by Anthony Long, , Op-Ed Contributor, June 14, 2016 Uncovering new ways of attracting customers is often a priority for small business owners without large marketing and sales budgets. Luckily, search engines can help level the playing field. Rather than actively seeking out customers, search engines can deliver them directly to businesses, as long as … Continue reading How Small Businesses Can Optimize For Google To Increase Visibility
by Susan Solovic June 11, 2016 Follow @SusanSolovicJune 11, 2016 I’m a collector. Some might call me a hoarder, but I haven’t filled my living room with boxes of unopened Hummel figurines purchased during any late night cable shopping sprees. No, I collect business tips. Usually, they are big enough that they can command an … Continue reading A Pocketful of Tips to Boost Your Small Business
by John W Hayes May 9, 2016 Follow @john_w_hayesMay 9, 2016 Twitter, now in its tenth year, might be one of the more mature social networks out there, but that doesn’t mean small business marketers really get it. The fact is, Twitter is ripe with prime business opportunities, if you just know where to look. … Continue reading 6 Things Small Business Marketers Should Be Doing On Twitter
