Zach Heller December 5, 2014 Welcome to the latest edition of our brand new weekly series, Break the Rules. Each week our plan is to highlight something you will have heard from some marketing expert as a best practice to be disobeyed at your peril. And we’ll tell you why it’s a rule you … Continue reading Break The Rules – Part 7
December 05, 2014 Bernadette Tansey Bernadette Tansey Palo Alto, CA-based Norwest Venture Partners is one of the investment firms that are placing bets on educational technology, a fast-growing field that is transforming the way students learn, from kindergarten through college and beyond. I talked recently with Sergio Monsalve, one of the Norwest partners who … Continue reading Norwest’s Edtech Play: Aim Straight For Consumers Needing Skills
Jon Forknell December 3, 2014 There’s something about setting New Year’s Resolutions that inspires you to work toward achieving them. Forget that 10 pounds you never canseem to lose with your personal resolutions; in the business world, resolutions are essentially goals for your company. Setting them at the start of a new year can … Continue reading 9 Resolutions to Make as a Small Biz Owner
Lindsey Witcherley December 1, 2014 Many people think financial issues are one of the biggest growth pains for companies, but it’s not always the case. For instance, if you’re growing it can be difficult to recruit and retain the right staff. Preserving your company culture as you grow is a big challenge for many business … Continue reading Tips For Maintaining Your Company Culture As Your Business Grows
Isaac Leung November 28, 2014 The unending march of progress is both an opportunity, and also a challenge for the advertising production professional. Modern ad delivery solutions can go a long way in helping deal with these challenges. Looking back at the history of TV advertising, and we see an industry driven as much … Continue reading 4 Upcoming Production Challenges – Why Ad Delivery Solutions Can Help
By Desirée Gullan November 28, 2014 In South Africa, brand pages on social networks are undergoing an evolution. What began as me-too mania as they all flocked to platforms like Facebook and Twitter simply because everyone was doing it, is now slowly becoming a far more nuanced and strategic understanding of the role these … Continue reading The value of social interactions — decoded
Susan Solovic November 26, 2014 “Ho, ho, ho!” That’s a direct quote from Santa. He’s sharing his Christmas cheer all the time while he’s making his deliveries on Christmas Eve and on into the early morning hours of Christmas Day. For many in business, it’s convicting to think that Old Saint Nick can maintain … Continue reading ‘Tis The Season To Be Preparing For The Season!
by Stephen Moyers November 26th, 2014 Is traditional advertising dead? For media planners, the simple answer is No. But the better answer is to borrow a Facebook relationship status it’s complicated. Digital marketing is still in its early stages, so a robust set of long-term, hard data doesn’t exist yet. However, the short-term … Continue reading How to Create an Effective Media Plan Using Digital Marketing
Christopher Penn November 25, 2014 At a recent MITX event, I heard a wonderful expression as it relates to marketing and public relations: watering the sidewalk. Think about the connotations of this phrase. You’ve got all of the infrastructure: sprinklers, underground water, electricity, a lawn you want to keep nice, probably some electronics to control … Continue reading How to Stop Watering the Sidewalk
Hal Shelton November 25, 2014 Over the last few months, I’ve discussed a number of different ways you can set yourself up for success when writing a business plan. I’ve also looked at some of the common business plan mistakes, and how you can avoid them. In today’s post, I’d like to take a … Continue reading 10 Smart Things to Do When Writing and Updating Your Business Plan
