Category Archives: Smart Planning

CHARTS: The Most Important Social Networks To B2C And B2B Marketers

Ninety-seven percent of U.S. marketers say they use social media to market their businesses. But the social networks they prioritize vary for business-to-business (B2B) marketers, compared to business-to-consumer (B2C) marketers, according to a survey from Social Media Examiner, compiled by BI Intelligence. Facebook trumps other social networks for B2C marketing. Sixty-eight percent of B2C marketers say … Continue reading CHARTS: The Most Important Social Networks To B2C And B2B Marketers

Keep your social media marketing campaigns on track via SWOT analysis

I recently finished reading a whitepaper on the importance of conducting a SWOT analysis in digital marketing and thought it would be good to share its highlights. One of your key responsibilities as a social media marketer is to ensure that your campaigns are on track and a SWOT analysis on a regular basis represents … Continue reading Keep your social media marketing campaigns on track via SWOT analysis