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Category Archives: SMS Marketing

How The Container Store is using SMS to reach college students

The national retailer is capitalizing on mobile to drive online and in-store purchases during its back-to-school push. Chris Wood on August 16, 2023 The Container Store is using texts and other mobile channels to drive back-to-school sales as college students prepare to move into dorms. The company’s strategy is tailored to engage customers in the … Continue reading How The Container Store is using SMS to reach college students

Best SMS Marketing Software : Top SMS Marketing Platforms for 2022

Aneeca Younas Last updated: 18 March 2022 Just about everyone uses a mobile phone regularly these days, which makes SMS the perfect platform for marketing products and services to customers. But how do you know which software to pick? With dozens of high-quality SMS marketing software platforms available in 2022, you can design, send and … Continue reading Best SMS Marketing Software : Top SMS Marketing Platforms for 2022

90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy

Nicole Blanckenberg November 13, 2020 eCommerce SMS marketing is exploding right now, and for a good reason. Offering brands a unique way to engage with customers and potential shoppers at every stage of the sales journey, SMS marketing can be a powerful eCommerce tool. Although, as we know, text messaging itself is definitely not a … Continue reading 90% Open Rate? It’s Time to Invest in an eCommerce SMS Marketing Strategy

Homegrown Marketing: The Hurdles To Localized Messaging

Homegrown Marketing: The Hurdles To Localized Messaging by Ray Schultz , Columnist, September 3, 2020 In theory, local marketing should be easier than national for email specialists — there’s less to worry about, right?  That’s not quite true, judging by Thrive With A Localized Marketing Strategy, a study by Forrester. For one thing, it is … Continue reading Homegrown Marketing: The Hurdles To Localized Messaging

How to Nurture and Engage Shoppers with SMS Marketing

JJ Tyson June 30, 2020 A strong SMS marketing strategy is more important than ever before. Marketers love SMS because it offers fast response times and high open rates. Likewise, consumer attitudes have shifted towards SMS marketing. 70% of consumers report having positive feelings towards the medium, and 64% say marketers should use SMS more … Continue reading How to Nurture and Engage Shoppers with SMS Marketing