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Category Archives: Snapchat Advertisement

Snapchat Dynamic Ads now in beta: Auto-generates ads from product catalogs

The feed-based ads will run in the U.S. only to start. Amy Gesenhues on October 17, 2019 Snapchat has opened a beta for Dynamic Ads, which automatically creates — and updates — product ads to run on the app. The Dynamic ads are available in a wide array of templates and aimed at retail, e-commerce … Continue reading Snapchat Dynamic Ads now in beta: Auto-generates ads from product catalogs

Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat

By Joydeep Bhattacharya  March 21st, 2018   Ever since Snap went public in March 2017, the company’s stock prices had been witnessing a steady decline. Throughout this phase, there was a clear sense of lack of growth for Snapchat. The numbers did not really have marketers drooling. Emarketer’s Snapchat Usage report for 2017 captures most … Continue reading Snapchat Usage and Advertising: A Marketer’s Guide to Maximizing Returns from Snapchat

A guide to Snapchat advertising as self-serve tool officially opens

Everything you need to know about Snapchat’s ad formats, ad targeting options and ad pricing schemes. Tim Peterson on June 12, 2017   A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like they buy books on Amazon, Snapchat officially made the Snapchat Ad Manager ad-buying tool … Continue reading A guide to Snapchat advertising as self-serve tool officially opens

What Marketers Need to Know About Snapchat Advertising

by Rebecca Lee White June 17, 2016 Follow @rleewhiteJune 17, 2016 Snapchat advertising is rapidly improving its offerings for brands, while being careful not to alienate its user-base. This week marked Snapchat’s release of an API that hugely benefits advertisers looking to pursue a paid presence on America’s fastest growing social media platform. Although they … Continue reading What Marketers Need to Know About Snapchat Advertising