Research Points To Power Of Social Brand Conversation On Consumer Decision Making by Richard Whitman , Columnist, July 15, 2022 Publicis Media and Twitter recently collaborated on a research study that the companies say point to the power of social brand conversation on consumer decision making and sales. This study surveyed 9,600 consumers on … Continue reading Research Points To Power Of Social Brand Conversation On Consumer Decision Making
Category Archives: Social Branding
Find Brand Mentions With These 4 Social Monitoring Tools
Susan Gilbert September 29, 2021 Today I have some social monitoring resources to help you improve your brand presence online. Keeping track of your mentions online can help you develop a message that resonates with your audience. Your business can better determine how well your marketing campaigns are performing with the right tools in place. … Continue reading Find Brand Mentions With These 4 Social Monitoring Tools
Should we make socially irresponsible brands appealing again?
These are challenging times to evaluate whether or not we should work with brands that refuse to keep up with consumer attitudes about social change. David Bicknell on October 8, 2019 at 3:39 pm As designers, we dream about the brand challenges we’d love to work on with the criteria often cited as “fame, fortune … Continue reading Should we make socially irresponsible brands appealing again?
Is Your Social Networking Strategy Helping or Hurting Your Brand?
Dario Zadro — August 19, 2019 Follow @dariozadro — August 19, 2019 Social media has become a key component in the online marketing campaigns of every savvy business owner. Facebook, Instagram, Twitter, and other social networking platforms are giving businesses an unprecedented opportunity to build brand recognition and to connect directly with a growing customer … Continue reading Is Your Social Networking Strategy Helping or Hurting Your Brand?
Your brand refresh: What should you expect from social?
When you’re planning new branding, icons or logos, how will your audience react? Columnist Chris Kerns dives into Twitter data to reveal what social media can tell you about brand refreshes. Chris Kerns on June 6, 2016 Several weeks ago, Instagram surprised users around the world with a colorful new direction for its logo. … Continue reading Your brand refresh: What should you expect from social?
Social Branding Is a Language. Learn to Speak It!
by Janette Speyer January 19, 2016 Follow @websuccessJanuary 19, 2016 What does learning a language have to do with social branding? I traveled to Brazil last December. It was my first visit and although I speak several Latin languages, Portuguese is not one of them. I navigated around Rio de Janeiro in broken Portuñol (A … Continue reading Social Branding Is a Language. Learn to Speak It!
Social Media Brand Trust: The Pitfalls and Realities of Earning It.
Miriam HaraOctober 30, 2015 Have brands achieved brand trust through their social media communities? Is the race over? It seems that we only blinked, but most of us in marketing can now say social media as a platform has been around for a considerable time. Over the last decade if not longer, brands have actively … Continue reading Social Media Brand Trust: The Pitfalls and Realities of Earning It.
5 Social Media Branding Strategies for Business [INFOGRAPHIC]
Deanna ZauchaOctober 19, 2015 Whether you are starting to consider focusing your marketing on social media, or just starting to post on a new network, it is essential to dig deep into what these choices mean for your brand and which strategy to pursue for the best chance at success. Full Impact Studios found that … Continue reading 5 Social Media Branding Strategies for Business [INFOGRAPHIC]
Brand Loyalty Begins With Giving A Sh*t [Infographic]
Elizabeth WilliamsAugust 10, 2015 I think marketers spend a lot of time and calories talking to people who really don’t give a sh*t. We like to call this awareness building –the first stage in our Journey of Unreciprocated Love. Awareness, it seems to me, is lately about interrupting people long enough to think about your … Continue reading Brand Loyalty Begins With Giving A Sh*t [Infographic]
How To Research Your Brand With Social Media
Elizabeth DyrsmidMay 22, 2015 Perhaps your brand strategies are failing to produce the results (and revenue) you expect, or your sales have tended go unnoticed by customers. If it seems that your competitors forever have the upper hand, you may already be wondering how to keep up with the (virtual) Joneses. It’s an even more … Continue reading How To Research Your Brand With Social Media
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