Chris HortonMay 2, 2015 Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics, ad spend on social networks grew a robust 41% globally in 2014, totaling over $ 15.3 billion, and now accounts for 11% of global digital ad spend. … Continue reading Is Social Advertising Subverting Social Media Marketing?
Category Archives: Social Campaigns
Engagement Hacks to Use on Any Social Network
Maria PeaglerMarch 24, 2015 “I need more engagement!” Sound familiar? Today I’m coming to the rescue with four no-fail hacks you can use on ANY social network to increase your engagement. Let’s get started — 1. Use Video to Get Higher Engagement on Facebook, Instagram & Twitter In 2015, video has the highest reach of … Continue reading Engagement Hacks to Use on Any Social Network
Want To Know About Social Media Engagement? You Only Have To Ask…
Angela EverittMarch 16, 2015 I love a good dinner party. But every so often I go to one where I get stuck next to Mr Self Important. He’s the kind of guy who’s very pleased with himself, only too happy when asked, ‘So what do you do?’ to tell you all about it. At length.We … Continue reading Want To Know About Social Media Engagement? You Only Have To Ask…
Social Media Amplification Works: Ask Microsoft Channel Partners!
Olivier ChoronFebruary 22, 2015 60 Microsoft partners and users of socialondemand® from purechannelapps, offered as a free service by Microsoft under the programme name ‘Microsoft SocialonDemand’ in the UK, recently answered a social media survey for Microsoft. The results were astonishing. Like many brands, amplifying your message on social media is crucial in order to remain … Continue reading Social Media Amplification Works: Ask Microsoft Channel Partners!
Why Your Small Business Should Participate In An Instagram Weekend Hashtag Project
Gail OliverJanuary 11, 2015 Instagram is hands-down, the hottest social media site of the moment with 100 million unique visitors each month. If you are not aware of what Instagram is, it is a free app that lets you take a photo or video, choose a filter to transform its look and feel, then post … Continue reading Why Your Small Business Should Participate In An Instagram Weekend Hashtag Project