Gleb Tsipursky August 10, 2020 Strong relationships with your organization’s stakeholders will go a long way in helping you forecast and identify problems, as well as formulate and roll out effective solutions. However, these kinds of relationships are not built overnight. Aside from identifying your key stakeholders and learning the truth about them, you also … Continue reading Build Strong Stakeholder Relationships Through These 3 Social Intelligence Methods
If you have customers, chances are they’re going to be saying something about your brand online. Columnist John Lincoln reveals the best tools to help you monitor what they’re saying and offers some advice on how you should respond. John Lincoln on October 16, 2015 What are people saying about your brand online? Is your … Continue reading Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing
Julie HongOctober 1, 2015 Remember the “World’s Toughest Job” campaign by American Greetings that went viral with nearly 25 million views on YouTube? Today’s marketing managers have the tough responsibility to learn from and replicate the success of these past few years’ top social media campaigns, while coming up with an extra layer of creativity … Continue reading 4 Winning Social Media Campaign Tips Experts Agree On
Pam McBrideAugust 25, 2015 Seasonal campaigns are a favorite among retail marketers. Adjusting budgets, messages, and promotions for the summer months or the winter holidays can often result in big spikes in sales. However, it isn’t enough to run a yearlong campaign that fluctuates with the seasons: marketers need to understand how their audience engages … Continue reading How to Leverage Social Intelligence for Seasonal Campaign Planning
