Category Archives: Social Listening

Building GSK’s Social Listening Post: It’s More Than ‘Engagement’

Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ by Steve Smith , Staff Writer @popeyesm, July 29, 2022 “Engagement” is table stakes when it comes to understanding and leveraging the intelligence that social media offers brands. In order to go deeper, you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing … Continue reading Building GSK’s Social Listening Post: It’s More Than ‘Engagement’

Social Learning as a Way to Foster Productivity in the Workplace

Dariya Lopukhina — October 15, 2019 Follow @AnadeaInc blackmachinex / Pixabay Without realizing it, social learning has been a part of workplaces for centuries. We are always learning from colleagues in one way or another, whether or not it directly relates to the work we are doing that day. Social media amplifies this. Spending any … Continue reading Social Learning as a Way to Foster Productivity in the Workplace

What Is Social Listening and Why Is It Important?

Brooke Bayer — November 30, 2018 — November 30, 2018 Let’s start with the definition, as defined by SproutSocial: Social listening is the process of tracking conversations around specific topics, keywords, phrases, brands or industries, and leveraging your insights to discover opportunities or create content for those audiences. So, why is social listening an important … Continue reading What Is Social Listening and Why Is It Important?