Tap into social conversations to make your B2B content strategy less risky and more relevant. Let your audience’s own words guide your content creation. Eric Dates on February 23, 2024 at 11:08 am | Reading time: 5 minutes Most content strategies for B2B often rely on a subject matter expert or skilled writer to generate … Continue reading How social listening can be a B2B content marketing goldmine
Category Archives: Social Listening
Building GSK’s Social Listening Post: It’s More Than ‘Engagement’
Building GSK’s Social Listening Post: It’s More Than ‘Engagement’ by Steve Smith , Staff Writer @popeyesm, July 29, 2022 “Engagement” is table stakes when it comes to understanding and leveraging the intelligence that social media offers brands. In order to go deeper, you need sophisticated listening protocols, data and analytics infrastructure and a plan for democratizing … Continue reading Building GSK’s Social Listening Post: It’s More Than ‘Engagement’
The Complete Guide to Social Listening for Startups
Aleh Barysevich June 10, 2021 I’ll let you in on a little secret: I am very excited about this article. Here’s why: I am a fan of social listening, and while social listening can be useful for almost any business, for startups, it’s no less than life-changing. But let me start with the definition ? … Continue reading The Complete Guide to Social Listening for Startups
5 Ways to Use Social Listening for SEO
Aleh Barysevich — May 19, 2020 To discover all ways in which you can use social listening to affect your ranking, we first have to clear up the meaning behind social listening. What is social listening? Social listening is the technology that lets the companies monitor social media platforms and other online sources for conversations … Continue reading 5 Ways to Use Social Listening for SEO
Social Learning as a Way to Foster Productivity in the Workplace
Dariya Lopukhina — October 15, 2019 Follow @AnadeaInc blackmachinex / Pixabay Without realizing it, social learning has been a part of workplaces for centuries. We are always learning from colleagues in one way or another, whether or not it directly relates to the work we are doing that day. Social media amplifies this. Spending any … Continue reading Social Learning as a Way to Foster Productivity in the Workplace
What is Social Listening and What Can It Do For a Business?
Deb Dey — October 2, 2019 Businesses usually discuss social media in the context of its ability to connect you with an audience and allow you to push out content related to your business. But another important factor of social media is its ability to let you listen, in a fairly unobtrusive way, to what … Continue reading What is Social Listening and What Can It Do For a Business?
How to Use Social Listening for a Superior UX
Chris Christoff — June 24, 2019 Follow @chriscct7 — June 24, 2019 Social media is now more than a place where people get together and share cute cat videos. In fact, entrepreneurs and business owners are using social platforms as a way to stay in touch with their customers. If you want to be successful, … Continue reading How to Use Social Listening for a Superior UX
How to Use Social Listening to Increase Sales
Chris Christoff — June 4, 2019 Follow @chriscct7 — June 4, 2019 Digital marketing is the best way for business owners to reach their target audience, regardless of their customer’s age and location. If you’re trying to improve your lead generation efforts, develop a new product, or looking to retain current customers, social listening is … Continue reading How to Use Social Listening to Increase Sales
What is Social Listening? How it Helps Your SEO
Garry Grant — May 14, 2019 Follow @seoinc — May 14, 2019 What is Social Listening? Social listening is the act of scouring the internet for chatter about your brand. Some of the feedback you’ll see on your social media channels because people will speak to you and about you there. But, a lot could … Continue reading What is Social Listening? How it Helps Your SEO
What Is Social Listening and Why Is It Important?
Brooke Bayer — November 30, 2018 — November 30, 2018 Let’s start with the definition, as defined by SproutSocial: Social listening is the process of tracking conversations around specific topics, keywords, phrases, brands or industries, and leveraging your insights to discover opportunities or create content for those audiences. So, why is social listening an important … Continue reading What Is Social Listening and Why Is It Important?
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