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Kevin MillerJune 11, 2015 Across all age groups in the U.S., people spend 42 minutes per day on Facebook and just a tick over 17 minutes per day on Twitter, according to a Cowen & Company survey. Another survey from GlobalWebIndex says that the average user spends 28 percent of their online time using some … Continue reading Promoting Webinars with Social Media
InklyoJune 10, 2015 Engaging Your Audience in 140 Characters or Less Ten years ago, no one would have guessed that businesses would have to master the art of writing for social media. But in this digital age of selfies and hashtags, learning how to write for social media has become more than just a good … Continue reading How to Write for Social Media
Inbound marketing content must speak directly to what your audience cares about, explains columnist John Donnelly III. John Donnelly III on June 9, 2015 Inbound marketing isn’t new anymore. Brands of all sizes in any number of industries use it to generate qualified website traffic, leads and conversions. They’re writing articles, creating videos and sharing … Continue reading Social Media Insights Are A Gold Mine For Inbound Marketers
Ryan HansenJune 7, 2015 Social networks and the best practices for using them evolve at such a rapid pace that it can be difficult to predict what will and won’t work. This is one reason why consistent social media monitoring and adjusting of your social strategy is a must. Researching audience, testing different tactics, and … Continue reading How Experimentation Increased Our Social Media Engagement
Matthew LanghamJune 7, 2015 We now live in a digital age in which social media rules the roost if you want to market your business to a global audience. If you are a small business owner you may want to give the idea of “brand awareness” much more thought. According to Google the definition of … Continue reading How are Businesses Using Events to Increase Social Media Engagement?
Brent PohlmanMay 15, 2015 I never really understood the whole reason behind trying to engage people on social media… It was tough for me to hear people talk about their experiences of engaging with others and how it really helped them grow their businesses. Somewhere the process of providing answers to people’s questions was lost … Continue reading Less Social Media – Try Answering More Questions
Elizabeth VictorMay 6, 2015 Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. Before the Internet and Web 2.0, the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with … Continue reading Social Media Monitoring: Why it’s a Must
Ruby RusineMay 6, 2015 (+ 15 Tips on what to do with information) Social media listening is the process of identifying [real-time] conversations happening on social media about a product, or a brand so you can respond in a timely manner, and accordingly. It is also called as social media monitoring. Since social media has … Continue reading 20 Benefits of Social Media Listening a.k.a. Monitoring
InklyoMay 3, 2015 New social media management tools can help you gain customer loyalty If you have ever tried digital marketing for your business, you have heard of social media marketing. This is a method of promoting your brand and products through social media sites, such as Facebook, Twitter, and Pinterest. You may have heard … Continue reading Top 7 Social Media Management Tools
Katie CooperMay 2, 2015 With so many social media management tools to choose from, it can get a bit overwhelming for a business to decide which tools are worth the money and will deliver highest returns in efficiency. Most of these platforms do a majority of the same things, but there are pros and cons … Continue reading Inside The Toolbox: 3 Social Media Management Tools Tested And Ranked
