Kyle WongApril 29, 2015 “There is no ROI in anything if you don’t learn how to use it.” -Gary Vaynerchuk, Founder of VaynerMedia There is a near consensus that social media marketing is valuable because it allows companies to directly engage with their customers, build brand presence, and ultimately sell more products. However, justifying the value … Continue reading What Is The Value Of Social Media Engagement?
Category Archives: Social Measurement
NewFronts 2015: BuzzFeed Talks Video & “POUND” – New Technology For Measuring Shares
Publisher Dao Nguyen said BuzzFeed is recruiting advertisers to try out a beta program of POUND. Amy Gesenhues on April 28, 2015 BuzzFeed kicked-off NewFronts week with everyone from its founder Jonah Peretti and president Greg Coleman to its publisher Dao Nguyen and president of BuzzFeed Motion Pictures Ze Frank taking the stage at B.B. … Continue reading NewFronts 2015: BuzzFeed Talks Video & “POUND” – New Technology For Measuring Shares
Social Media And Its Role In Disaster Management
Apeksha HariharApril 27, 2015 With the tragedy that hit Nepal on Saturday and the rising death count, we at Social Samosa want to request all brand managers to stop opportunist marketing and use their resources for the better. We are aware of your social reach and budgets and humbly request you to take a stand … Continue reading Social Media And Its Role In Disaster Management
56 Top Social Media Tools For Business [Infographic]
Mitt RayApril 23, 2015 Which social media tools are you using? Do you know the top social media tools for business? Social media tools are an essential part of running an effective social media strategy. With the use of proper social media tools you can schedule updates, create campaigns like contests, measure results and do … Continue reading 56 Top Social Media Tools For Business [Infographic]
Social Media: The Bottomless Bank Vault
Fredrik EklundApril 22, 2015 I know what you’re thinking. “Here we go again!” Social media, the one topic everyone likes to discuss but no one really understands from a business perspective. But I’m going to be bold and tell you that I became the No. 1 real estate agent in the nation because of my … Continue reading Social Media: The Bottomless Bank Vault
Six Keys to Effective Social Media Monitoring
Danielle CapriatoApril 21, 2015 Social media has the amazing ability to connect us with people and conversations we might otherwise have never known existed. It’s pretty incredible what we can learn from social media. But with all the content out there—an absolute deluge of thoughts and ideas—how do we find what is most relevant to … Continue reading Six Keys to Effective Social Media Monitoring
Back To The Basics: Building Your Brand On Social Media 101
Jordana KleinApril 18, 2015 Just starting a business and want to promote it on social media? Own a business and want to engage more consumers through online content?Interested in how businesses use social media to build their brand? We are about to help with all of the above with this “back to the basics” post … Continue reading Back To The Basics: Building Your Brand On Social Media 101
Help! I Don’t Have Time To Stay Online
Rachel WinsteadApril 17, 2015 Whether you run a small business, are starting a YouTube channel, or you’re in the process of growing, you may feel stretched thin when it comes to online marketing. One entrepreneur site may tell you that SEO is key, while another may tout social media as the forum with the most … Continue reading Help! I Don’t Have Time To Stay Online
8 (Cold, Hard) Truths About Social Media
Courtney HuntApril 16, 2015 I am an idealist at heart, but I also pride myself on being a pragmatist and strive to provide guidance that enables individuals and organizations to achieve their goals and objectives in the most efficient and effective ways possible. When it comes to social and digital technologies in particular, although I … Continue reading 8 (Cold, Hard) Truths About Social Media
Are People Talking About You?
Personal Branding BlogApril 15, 2015 In the every day social scene, poor connotations arise when we heard of “people talking about us”. However, in today’s highly networked society, it has become a good thing. When people talk about us in the right regard, it becomes a gold star in terms of having developed a strong … Continue reading Are People Talking About You?