Sally McGrawApril 11, 2015 Newsletters serve dozens of purposes for dozens of different business models. Some are strictly informational, designed to keep subscribers in the loop about organization or publication news. Some are focused on generating sales by keeping readers informed about new products. And many fall somewhere in between, offering a mix of updates … Continue reading Calls to Non-Purchasing Action: Tips for Email Engagement
Category Archives: Social Measurement
Are You In A Social Media Experiment?
Mark SchaeferMarch 24, 2015 The answer to this question is, of course, YES. Whether you know it or not, companies are collecting data about you, testing you, even manipulating you without your knowledge. The bigger question is, how far should they go…and how much should you know? I attended a fascinating discussion on this topic … Continue reading Are You In A Social Media Experiment?
Social Monitoring Tools for Better Engagement
Susan GilbertMarch 23, 2015 Track Your Mentions Online With These Social Monitoring Tools Today I have some social monitoring resources to help you improve your social media and blog interactions. Here’s four links with tips and tricks to kick start your Monday. Keeping track of your conversations online can be a maze of information to … Continue reading Social Monitoring Tools for Better Engagement
Consistency is Key for Social Media Success
Trevor YoungMarch 10, 2015 The urge to jump on social channels to market one’s business is often overwhelming. You just want to get on there and get started! Then the novelty wears off and the grind (for some) starts: Creating content for your various social channels, not to mention interacting with, and responding to, the … Continue reading Consistency is Key for Social Media Success
Empower Employees To Become Social Media Ambassadors
Alexandra De ClerckMarch 6, 2015 Social media is all about creating brand awareness and delivering your message to the right people. Companies are seeking brand ambassadors to spread their message across social media, but many companies forget that their most important and loyal brand ambassadors are their employees themselves. Especially companies targeting Millennials, people born … Continue reading Empower Employees To Become Social Media Ambassadors
How To Create Social Media Promotions That Work
Anna RodriguezMarch 5, 2015 Social media is a beast. Facebook population alone is bigger than China and most people just won’t last a day without going through their social networks. When someone is online, he is probably on social media. A Global Web Index study reveals that Internet users aged 16-64 spend a daily average … Continue reading How To Create Social Media Promotions That Work
How To Use Social Media And Analytics To Increase Sales
Brad AhrensFebruary 21, 2015 In this series of blog posts, I’ll examine the e-commerce conversion funnel from Awareness to Advocacy and show you how to use social media and analytics to increase sales. I’ll briefly compare a brick-and-mortar store to an online store and then give tips and tools to help you improve your site each step … Continue reading How To Use Social Media And Analytics To Increase Sales
Campaign Measurement: Are You Doing It Right?
Natalie MeehanFebruary 18, 2015 In 2013, it was reported by CIO Insight that there were almost as many bits of data as there were stars in the universe. At that point, there were 4.4 zettabytes (I know, I didn’t even know that was a thing either) of data in the digital universe. Its been projected … Continue reading Campaign Measurement: Are You Doing It Right?
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