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Michelle Cuthbert | November 28th, 2024 In today’s changing online environment, having an active presence on social media is essential for businesses looking to thrive. With billions of users across Facebook and Instagram alone, social media makes it easier than ever to reach new customers and interact with the ones you already have. It allows … Continue reading Why Every Business Needs to Have Active Social Media Accounts
March 21, 2024 A new generation of social media apps is helping people find ‘their people’ As larger social networks fracture, upstart platforms like Letterboxd, the Nudge, Spill, and Lex are pulling in users. BY Veronica Irwin The desire to feel supported, included, and in community with others, online or IRL, is universal. But many huge … Continue reading A new generation of social media apps is helping people find ‘their people’
By Rob Walker February 24, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. What is social media worth? Not to investors—we know the market valuations of the most familiar social media companies can reach hundreds of billions, even despite recent weakness among tech stocks—but to … Continue reading Why social media companies picked a very tricky time to start charging users
Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna by Laurie Sullivan @lauriesullivan, September 30, 2022 Magna, a unit of Interpublic Group, released data this week pointing to “robust growth” of 19% in keyword formats such as search and retail media during the first half of 2022. Out-of-home — another strong … Continue reading Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Commerce Media Finds Direct Link From Ads To Revenue by Laurie Sullivan , Staff Writer @lauriesullivan, September 8, 2022 Criteo, which defines its business as a “commerce media company,” surveyed 251 UK retail CMOs and found 96% have a waiting list for brands who want to place ads on their site. Some 70% of survey respondents said … Continue reading Commerce Media Finds Direct Link From Ads To Revenue
Sahail Ashraf December 6, 2021 The Christmas holidays are nearly upon us. Time to kick back and relax? Not quite. Make sure your social media is delivering the goods this season with our simple tips. It’s easy to get caught up in all the festivities and neglect your social media over the Christmas holidays. But … Continue reading Social Media Management Over the Holidays
Christa Tuttle December 4, 2021 Social media has established itself as a crucial component in B2B marketing strategies. As more platforms are created and more individuals and businesses create profiles, the amount of noise increases substantially. What matters is focusing on your team’s social media strategy, narrowing in on what works best for your organization. … Continue reading 6 Questions to Ask When Conducting a Competitor Social Media Analysis
Maria Ganta December 11, 2020 Want to implement successful strategies in 2021? This article is for you. This article will mention ten steps to help you create the best social media competitive analysis in 2021. First, what is a social media competitive analysis? A competitive analysis sees a company’s strengths and vulnerabilities. With this analysis, … Continue reading Conduct a Successful Social Media Competitive Analysis in 2021 [Infographic]
Search Marketers Focusing More On Conversion And Revenue, Less On Ranking by Laurie Sullivan @lauriesullivan, June 16, 2020 About 10% more marketers are paying for higher visibility on Google this year compared to last. They are paying for Google Ads, Local Service Ads, and other programs, according to data released Tuesday. The Moz survey of … Continue reading Search Marketers Focusing More On Conversion And Revenue, Less On Ranking
Irina Weber — May 27, 2019 Follow @irinaweber048 — May 27, 2019 Everyone knows how powerful social media can be for branding. It is not as simple as it seems to turn your social media users into leads and customers. But using the right tools, you’ll be able to optimize your social media conversions. According … Continue reading 5 Powerful Tools to Optimize Your Social Media Conversions
