Brian HughesAugust 9, 2015 Does it feel like no matter how hard you try your business just isn’t getting the traction you expected from social media? Sure, maybe you’ve amassed a few thousand followers and your posts regularly get favorited or re-tweeted, but brand recognition hasn’t improved and sales are still stagnant. Or maybe sales … Continue reading 3 Things Your Business is (Still) Getting Wrong About Social Media
Olivier ChoronAugust 3, 2015 When you rely on partners to sell your products, you are also relying on them to promote you too, in the most favourable way possible. No pressure. Invariably there are unavoidable issues with this, and at the same time you don’t want to miss out on your products/ services receiving a … Continue reading Understanding Your Partners’ Social Media Capabilities: Part 1
Laura DonovanJuly 29, 2015 As Social Media Marketing goes mainstream, companies finally understand the value of a Social Media presence to their bottom line. Chief Marketing Officers, steeped in traditional marketing philosophies, have been forced to reckon with this new type of marketing. Many are now on the hunt for Social Media Marketing professionals. The … Continue reading Why Social Media Marketing Is Not A 9-5 Job
Bob WoodsJuly 24, 2015 It’s not often that really “big” news is made in the Social Selling world. One of those times hit back in May. The big news came from a study that dealt with social media usage as it related to business-to-business (B2B) sales performance and corporate revenue. Among many other things, it … Continue reading In Social Selling, It’s NOT About LinkedIn vs. Twitter
Marc GubertiJuly 17, 2015 Social media includes the word “social,” and this well-known fact eludes many brands when they go about their social media strategies. Many brands and individuals use social media as a way to broadcast their message without responding and getting to know their audience—the very people brands are meant to serve. Many … Continue reading How To Interact With Your Social Media Audience
Other tools — search engines, coupons, retailer emails, etc. — have more overall users, but people who use social media to shop are more apt to be swayed by that use, Epsilon survey finds. Martin Beck on July 13, 2015 Bloomua / Shutterstock.com The use of social media as a consumer shopping aid appears to … Continue reading Survey: Shoppers’ Use Of Social Media Drops, But It Remains Vital To Those Who Use It
Brian BurtJuly 9, 2015 Most businesses do work that isn’t very glamorous. That’s not the problem though. The problem is that these companies whose work is a bit dry mistakenly think that their online content and social media has to be equally dry. What results is a whole sea of websites and Facebook pages that … Continue reading 6 Steps to Making Your Boring Business Cool; Strategies for Social Media Online Content
Vasudha VeerannaJuly 2, 2015 Imagine if you could just wave a magic wand and have awesome content posted on your 5-odd social accounts; wave it again and get 1000-odd shares. But there’s little chance of that happening, unless of course Dumbledore is your social media manager! Sure, managing multiple social media accounts could leave you … Continue reading 5 Simple Social Media Management Hacks
Jeannie WaltersJune 22, 2015 Social media as a customer service channel is now a given. Customers turn to this method when they are frustrated, and aren’t afraid to air their grievances publicly. 67% of consumers have used a company’s social media site for servicing, according to J.D. Power. Marketers and other business leaders could actually … Continue reading 5 Ways Everyone Wins with Proactive Social Media Engagement
Doug Sears Jr.June 9, 2015 The social media landscape has become an essential component of any brand. Also essential in our online lives, are personal brands, especially for notable people such as entertainers or celebrities. Fans demand access and connections with their favorite stars, and the stars are more than willing to use this opportunity … Continue reading 5 Great Celebrity Social Media Campaigns
