Angela Hausman, PhD — December 8, 2017 Follow @MarketingLetter — December 8, 2017 I love teaching bright, young college students for a number of reasons, but one is that I learn a lot from them. This week, students are finishing up presentations on the marketing plan they developed, which gave me great insights on … Continue reading Social Media is a Marketing Channel, Not a Strategy
Sahail Ashraf — October 4, 2017 Follow @BizGrowInsights — October 4, 2017 Starbucks is a busy brand. The feel and pace of a Starbucks coffee shop is pretty much replicated in the work it does online. And every now and then it pulls off the social media equivalent of a sugar rush. The most recent … Continue reading How To Create Unicorns For Your Social Media Channel
by Olivier Choron July 8, 2016 Follow @purechannelappsJuly 8, 2016 One of the most common challenges channel marketers face is that channels all have such varying levels of marketing knowledge and resources. It is therefore not surprising that finding the time to do social media is way down their priority list. So with this in … Continue reading Socially Enabling Your Channel Partners
New benchmark survey shows executives plan to place greater emphasis on solving cross-channel measurement challenges this year. Ginny Marvin on January 26, 2016 The IAB Data Center of Excellence and Winterberry Group have released what both groups say will become an annual benchmark of how digital marketing and media practitioners are focusing their data practices and investments over time. The … Continue reading Cross-Channel Audience Management Is Top Focus For IAB Members In 2016 [Study]
