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Erika Taylor Montgomery November 13, 2020 If you’ve ever seen “The Devil Wears Prada,” you know that the Editor-in-Chief of Runway Magazine is filled with quick and icy insults to her assistants and almost everyone around her. Within those cold remarks, however, there are valuable social media marketing lessons to be had. Here are three … Continue reading 3 Lessons in Social Media Marketing from Miranda Priestly
Anna Bredava September 15, 2020 While there are thousands of articles talking about various techniques and tools businesses can use to boost their profits, nonprofit marketing is a bit of an obscure topic rarely discussed in the wider marketing circles. When you think about successful marketing campaigns, it’s rare that your first example will be … Continue reading The Complete Guide to Social Media Listening for Nonprofits
Jason Martinez — November 12, 2019 Follow @searchenginejam For the average reader, the concept of advertising might conjure glitzy office scenes from AMC’s Mad Men, in which sticky client problems are solved in neat 5-act arcs through scotch-fueled bursts of creative inspiration. In reality, the process of bringing a marketing campaign to fruition is a … Continue reading Media Planning vs. Media Buying: What’s the Difference?
Veronica Green-Gott — April 26, 2019 — April 26, 2019 We are officially nearly 1/3rd of the way through 2019. Since we’re trucking through the year at an unbelievable pace (can you believe we’re nearly in May?), now’s as good a time as any to reflect on what we’ve learned so far in 2019. 2018 … Continue reading The Biggest Social Media Lessons We’ve Learned So Far in 2019
Personal Branding Blog — March 29, 2019 — March 29, 2019 Information overload and our ability to become commercial free has changed the old fashioned marketing funnel. Attention getting tactics will no longer sell your products and services. Your brand audience now controls what they want to see whether this be on a smart phone, … Continue reading How to Use Social Media the Right Way for Building More Leads
Bob Van Rossum — January 11, 2019 Follow @BobVR — January 11, 2019 Ensure your social media efforts supported by cutting-edge talent! Videos are a fantastic way to interact with and engage your audience on social media as they give businesses an opportunity to connect with their audience on a personal level. No matter what … Continue reading Social Media 101: Best Practices for Social Media Video Across Different Channels
Karen Repoli — May 1, 2018 Follow @karenrepoli — May 1, 2018 Ahhhh, where is Ms. Manners when you need her? Like on Facebook, Twitter, Instagram and other social media platforms. Let’s face it, sometimes the world wide web feels like the wild, wild, west or maybe Donald Trump’s playground. So I collected some of … Continue reading 10 Social Media Etiquette Tips from Around the Web
Contributor Jay Baer offers a five-point solution for dealing with customer complaints in social media. Jay Baer on February 9, 2018 In today’s “always on” digital landscape, responsiveness is the name of the game for customer service. People are flocking to the platforms where they know they’ll be heard and, more importantly, where they … Continue reading How to respond when customers get sour on social media
Sahail Ashraf — October 8, 2017 Follow @BizGrowInsights — October 8, 2017 Creating high quality content for a client can be one of the most exciting jobs in the world. Time everything right and get everything into place and you have the ROI you are aiming for. And as we all know, a great piece … Continue reading How To Disrupt Social Media (With Lessons From The Experts)
Spencer X. Smith — October 2, 2017 Follow @spencerXsays — October 2, 2017 I was fortunate enough to run into Green Bay Packer legend Donald Driver at the LaGuardia airport in New York City last week. Technically, we were both on a bus that was driving us to our plane on the tarmac (first time … Continue reading 4 Social Media Lessons From Donald Driver and Speaking at the New York Stock Exchange
