Jock Breitwieser April 2, 2021 Are you interested in hiring a social media consultant but aren’t exactly sure what qualifications you should be looking for?Fear not, because it’s easy to get lost when hiring a social media consultant. There are so many of them out there, each of them with a range of experience and … Continue reading 3 Traits to Look for in a Social Media Marketing Consultant
Gloria Chow March 23, 2021 We’ve been spending time on social media platforms more than ever. In recent years, there has been tremendous growth of online activities, including social media usage. Social media marketing is becoming an essential marketing strategy for more companies in this digital era. Since the social media landscape keeps changing rapidly, … Continue reading 6 Social Media Marketing Trends You Can’t Ignore in 2021
Elise Stieferman March 8, 2021 How difficult can running a social media channel be? From a personal perspective, it’s intuitive and easy. On a business level, however, attempting to master social media marketing keeps many executives up at night. What’s so tough about building a corporate social presence, then? For one, many brands fall into … Continue reading Avoid These 3 Common Mistakes in Social Media Marketing and Advertising
Christa Tuttle February 19, 2021 Facebook, Twitter, LinkedIn, Instagram—the number of social media networks in the past few years has increased and will continue to do so in years to come. As these continue to gain popularity and usage, social media marketing is becoming essential to include in marketing strategies. For many B2B organizations, some … Continue reading 4 Tips for Efficient and Effective Social Media Marketing
Angela Hausman, PhD February 12, 2021 To achieve social media marketing success, you must build a sound marketing strategy, which is a complex task composed of many different facets. Today’s post is designed as a comprehensive summary of elements necessary to plan for social media marketing success. Your first task, if you’ve never built a … Continue reading Social Media Marketing Success: Building a Sound Strategy
Jean Dion February 3, 2021 picjumbo_com / Pixabay It’s tough to be a social media manager these days. Plenty of people are cooped up at home just looking for online fights to keep them entertained. And everyone is dealing with stress from pandemics, lockdowns, political unrest, and more. Some companies are responding by pulling all … Continue reading Crisis-Proof Your Social Media Marketing Plan
Kate O’Sullivan January 19, 2021 Social media doesn’t work without a strategy Social media can be a highly effective marketing tool. But more often than not, it fails. That’s because it requires hard work, dedication and a willingness to adapt. Aimlessly posting photos of dogs every few weeks might be cute, but is it really … Continue reading Planning and Measuring: Essentials For Your Social Media Marketing Strategy
Angela Hausman, PhD December 10, 2020 Social media is a powerhouse in the marketing world; both effective and reasonably priced. Since the eruption of digital marketing in the past 10 years, companies shift more of their marketing budget to social media and using the community built across social media platforms to engage people and beat … Continue reading Super Simple Social Media Marketing Tips to Beat Your Competition
Susan Gilbert December 2, 2020 Today I have some great resources that will bring more to your social media marketing in the coming year. In order to stay up to date with the latest technology it’s important to know about the latest tools that appeal to both desktop and mobile users. As we enter into … Continue reading Start 2021 With These Social Media Management Tools
Elena Iordache-Stoica November 16, 2020 2020 is close to an end and with everything that has happened in the world, I think it’s safe to say I’m not the only one who will not miss it. But before the end of the year, I wanted to take the time to reflect on what has forever … Continue reading How Has Digital Marketing Changed in 2020?
