Dalia Dakkak November 13, 2020 With COVID-19 cases back on the rise, businesses that did not make changes after the first wave can expect an even greater impact this time around. As most marketers have experienced first-hand, the pandemic has had an impact on revenue due to a shift in consumer behavior. Product and service … Continue reading How Can Social Marketers Win the Holiday Season in Uncertain Times?
Category Archives: Social Media Marketing
Jumpstart Your Social Media Marketing for 2021
John Lincoln October 19, 2020 So you’re ready to enter the new year with a strong social media marketing strategy? If so, then follow along. In this guide, I’ll offer a beginner’s class on social media marketing. I’ll also show you how to get the jump on your competitors as we exit the pandemic. To … Continue reading Jumpstart Your Social Media Marketing for 2021
7 Creative Ways to Try Culture Marketing on Social Media
Katy French October 9, 2020 Most brands use social media to showcase their products and services, which makes sense. But social media can do so much more to bring your brand to life. These platforms are all about people connecting to people, so why not use them to show people who you are? Through culture … Continue reading 7 Creative Ways to Try Culture Marketing on Social Media
On-Brand vs On-Trend: How to Pick the Right Visuals for Your Social Marketing
Alice Corner September 30, 2020 StartupStockPhotos / Pixabay Social media marketing is a visual heavy medium. From the Instagram Infographics currently dominating your feed, to the banners and videos you see on Twitter and Facebook. It can be difficult to know how to strike a balance between being “on brand” and “on trend”. You never … Continue reading On-Brand vs On-Trend: How to Pick the Right Visuals for Your Social Marketing
6 Tips to Use Social Media for Organic Marketing
Pallavi Tyagi September 24, 2020 Generate leads and sales through social media with these tips. Why use social media for business? 43% of people use social media to research brands (Hootsuite, Feb’20). Which is why, every business wants to be on social media. Social media platforms give brands a chance to connect with their customers … Continue reading 6 Tips to Use Social Media for Organic Marketing
4 Social Media Marketing Statistics You Need to Know
Jared Atchison September 4, 2020 It’s hard to deny the popularity of social media platforms like Facebook, Instagram, and Twitter. In fact, there’s a good chance you have one or more of these accounts for your business and in your personal life. Marketing with social media is becoming increasingly popular for brands across all industries, … Continue reading 4 Social Media Marketing Statistics You Need to Know
How Your Vibe Attracts Your Social Media Tribe
Jennifer Hanford August 12, 2020 I often hear the expression, “It’s just human nature,” to explain why people feel the way they do about things. You know what I’m talking about…feelings such as anger, laziness, forgetfulness, denial, greed. Do you see a pattern emerging here? When you think about it, human nature seems rather negative, … Continue reading How Your Vibe Attracts Your Social Media Tribe
Crossposting Strategies: It’s Not Enough for Marketers to Just COPE on Social Media
Jonathan Crossfield July 14, 2020 For a long time, the mantra of social media marketing was COPE – Create Once, Post Everywhere. Who could argue with that? Simple. Efficient. Fast. And there are plenty of professional social media tools that allow marketers to post to multiple accounts simultaneously and at scale. Currently, I write articles … Continue reading Crossposting Strategies: It’s Not Enough for Marketers to Just COPE on Social Media
How to Get the Most Out of Social Media Marketing [Infographics]
Shane Barker July 5, 2020 Did you know that almost 90% of marketers think that social media is an important part of their marketing strategies? Yet, as many as 27% of marketers either don’t find it effective or are not sure about its effectiveness, according to the same study. This clearly indicates that there is … Continue reading How to Get the Most Out of Social Media Marketing [Infographics]
Why Are Many Social Media Marketers Still Working From the 2015 Playbook?
Arik Hanson June 22, 2020 No one will question that the global pandemic has had far-reaching impacts on our daily lives–in just three short months. It’s changed how we work. It’s changed how we eat out. It’s changed how (if) we travel. But, it’s also changed how social media marketing is working–in quite a big … Continue reading Why Are Many Social Media Marketers Still Working From the 2015 Playbook?
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