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Maria Ganta January 22, 2021 Given the hectic year that just passed, more and more people had turned to social media platforms because this was the only way they could have stayed connected with the world. And we can’t blame them. Brands felt the same, so they kept posting on these platforms, not to lose … Continue reading 2021 Social Media Industry Benchmarks [Infographic]
Subhankar Pattanayak October 13, 2020 “You can’t improve on it unless you measure it”. This holds for the social media effort of your organization. Social Media can be categorized into 3 types of media – Owned media, Earned media, and Paid media. Owned media is the one where the brand operates its media – social … Continue reading How to Leverage Social Media Metrics for Maximum Impact
Dhariana Lozano — January 30, 2020 If you’re a social media professional you know how much time building and keeping up a social media presence can take up. For entrepreneurs who are managing their own social media marketing and running a business it can be very difficult to keep up with everything. So in this … Continue reading 4 Effective Ways to Shave Time Off of Your Social Media Management
River Cartie — November 15, 2019 If you’re anything like I used to be, you started your business and immediately jumped on the social media marketing bandwagon — without any idea about what to do, how to do it, or how to tell if it was even working. When it comes to my business, I … Continue reading How to Measure Social Media Performance
Linsey Jepma — August 30, 2019 Follow @LiinseyJ — August 30, 2019 Social media is open and the whole world reads along. Better safe than sorry is still often the motto. Yet we live in an era in which social media monitoring is no longer allowed to be absent from the communication strategy. There are … Continue reading Social Media Monitoring: This is How You Create Internal Support
Linsey Jepma — August 3, 2019 Follow @LiinseyJ — August 3, 2019 In many organisations social media monitoring is already an important factor in the strategic choices Brand Managers, Marketing Managers and press officers make. Data-driven strategies are the future and more and more brands have started using these strategies. Nevertheless, there are still many … Continue reading The 6 Dos & Don’ts of Social Media Monitoring
Chris Christoff — July 13, 2019 Follow @chriscct7 — July 13, 2019 There are currently 3.84 billion social media users worldwide. Business owners are continually looking for new ways to expand their brand all while generating more leads and landing more conversions. It’s no wonder what many companies are taking to social media to try … Continue reading 5 Social Media Metrics Every Marketer Needs to Understand
Robert Nissenbaum — July 9, 2019 Follow @rnissenbaum — July 9, 2019 Focusing on it as a metric for determining how well posts are performing is a poor metric. Trying to get more ‘reach’ or impressions is a poor approach. The ‘butts in seats’ and the ‘more eyes’ approach is a poor substitute for good … Continue reading Why Reach and Impressions Are Poor Social Media Metrics
Joe Glover — June 19, 2019 — June 19, 2019 Social media is capable of doing some really powerful things. It can help friends and family keep in contact, you can use groups to meet people who share your interests, communities can organise events, and anyone can share their creativity. The positives of social media … Continue reading Could Social Media Be Detoxified By Removing the Like Button?
Pam Moore — May 10, 2019 Follow @pammktgnut — May 10, 2019 Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to look for the “why” in both data and people. It’s easy to get side tracked by all the geekdom in social. From … Continue reading 10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019
