Brian Shivraj August 26, 2021 Do you see the part social media plays in your life? The use of Facebook, Instagram, Twitter, and Snapchat has become an integral part of our lives, and there is no denying it. Did you know that more than 20% of the entire world’s population have their profiles on Facebook? … Continue reading 5 Steps to Developing Your Ideal Social Media Strategy
Category Archives: Social Media Strategies
11 Important KPIs to Track For Measuring Social Media Success
Dinesh Agarwal August 23, 2021 We live in a hyper-connected digital world that is driven by data. And with so much emphasis on social media marketing, businesses have to gather meaningful insights related to their audience to be sure that their marketing efforts aren’t going in vain. You might be putting in great energy to … Continue reading 11 Important KPIs to Track For Measuring Social Media Success
Several Revealing Ways That Social Sector Organizations Are Unique
Steven Imke August 20, 2021 I could not let the series based on Jim Collins’s book “Good to Great” pass without addressing a hole the author acknowledges related to what he defines as social sector organizations. Two key areas where a social sector enterprise breaks from the book’s ideas are related to the hedgehog concept … Continue reading Several Revealing Ways That Social Sector Organizations Are Unique
How to Create a Paid Social Strategy That Converts
Aubreigh Ulicki July 13, 2021 Have you ever scrolled through social media and noticed that the pair of shoes you were looking at (July 19, 2021) is now an ad on your feed? Brands are using social media in both an organic and a paid way, to promote brand awareness as well as their products … Continue reading How to Create a Paid Social Strategy That Converts
Organic and Paid: How to Incorporate Both in Your Social Media Strategy
Sahail Ashraf June 24, 2021 Organic posts on social media are still alive and kicking. There is only one problem with them. They don’t reach many people. That said, they still have a proper place in your social media marketing strategy, and are essential when combined with paid social. Paid social is advertising via social … Continue reading Organic and Paid: How to Incorporate Both in Your Social Media Strategy
The Difference Between Social Media and Digital Marketing
Terng Shing Chen May 21, 2021 It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Both social media advertising and digital advertising are crucial aspects of today’s industry and products. Let have a deep look at both: A Glance At … Continue reading The Difference Between Social Media and Digital Marketing
7 Social Media Strategies to Drive Traffic to Your E-commerce Website
Yash Chawlani April 23, 2021 According to Oberlo, there are 3.5 billion social media active users around the world. This equalizes to 47% of the world’s population. The grandness of social media users has made Social media a key source for E-commerce websites to drive traffic. Social media has been crowned as the central player … Continue reading 7 Social Media Strategies to Drive Traffic to Your E-commerce Website
Social Media Marketing Strategy for Entrepreneurs
Pallavi Tyagi January 15, 2021 If you ask any entrepreneur, their biggest challenge is managing their social media. Either they struggle with generating content or with being consistent. Yet, they all agree that social media is integral to their business. It’s what drives awareness and trust in the business. So, in this blogging season, I’m … Continue reading Social Media Marketing Strategy for Entrepreneurs
Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way
Arik Hanson January 8, 2021 You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral … Continue reading Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way
Social Selling: How it Works and 10 Tips to Optimize Your Strategy
Daniel Hopper January 9, 2021 Social media is a pretty big deal in 2020. It was a pretty big deal back in 2010! But now, even more so. Literally billions of people spend hours a week, sometimes hours, a day scrolling through their social media feeds, engaging in content that interests them. Businesses came to … Continue reading Social Selling: How it Works and 10 Tips to Optimize Your Strategy
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