Arik Hanson April 30, 2021 A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. For example, LinkedIn trends toward white, middle-aged men with college degrees making $ 75+. Makes … Continue reading 5 Surprises From Pew Internet’s Recent Social Media Usage Report
It’s time we revisit our policies and take into account the risk of not being there for our customers on social media. Stacey Ackerman on October 14, 2019 Social media by its very nature is fast, bi-directional communication, but many companies are plagued with social media policies that hinder agility. Is your social media policy … Continue reading Is your social media policy agile?
Sahail Ashraf — September 1, 2019 — September 1, 2019 As if running a startup wasn’t tough enough, you’ll also be facing the vast amount of social media presence you can have. There is a special approach for those startups that are venturing into social media for the first time. It requires a little consistency … Continue reading Social Media Tips For Startups
Brian Basilico — June 7, 2019 Follow @bbasilico — June 7, 2019 Every week, I get out and go to networking meetings. I like to get out and mingle with the peeps — maybe even some of you! One of the meetings I go to is BNI. Now, almost every single networking meeting has an … Continue reading The Anatomy of the Perfect Social Media Post
Gareth O’Sullivan — November 29, 2018 Follow @_GarethG — November 29, 2018 If you haven’t been living under a rock, then you must have heard of Instagram’s new music sticker. Demystifying how to add music to Instagram, Instagram’s fantastic new feature is not just for the general user, but for brands too. In this article, … Continue reading How To Add Music to Instagram And All of Your Social Content
Lenny Johnson — June 27, 2018 Follow @TheLennyJohnson — June 27, 2018 Social media has exploded, 58 percent of consumers follow brands through social media. Facebook alone has over 2 billion monthly active users and is responsible for 85 percent of all e-commerce orders. But it’s more than just e-commerce stores, in April of 2017, … Continue reading How To Convert Your Social Media Traffic To Sales
Jon Anderson — January 12, 2018 — January 12, 2018 geralt / Pixabay As an executive coach, you’re an expert at helping top businesspeople reach their full potential. You have an abundance of knowledge to share with the C-Suite, and you’re confident in your abilities to help executives succeed. But, you may not be quite … Continue reading 5 Social Media Tips for Executive Coaches
Kristen Hicks — April 14, 2017 Follow @atxcopywriter— April 14, 2017 Your customers are smart. They know marketers have a stake in the claims you make about a company’s products. If they’re ever going to trust what you have to say, you must give them more than your own word. That’s what makes social proof … Continue reading 3 Ways to Leverage Social Proof Beyond Case Studies
by Ted McConnell, Featured Contributor, December 29, 2016 The following column was previously published in an earlier edition of Online Spin: Recently a media buyer asked me, in the course of a presentation, whether certain insights were modeled. It’s a good question, sort of. When I qualified the answer, telling him that the network in … Continue reading Meddling With Models
by Suzanne Hoenig Follow @SMHoenigOctober 20, 2016 I don’t know about your world, but in my personal experience, the use of social media as a marketing gimmick seems to be on the wane. That is, as a private user of various social channels, I’m seeing fewer come-ons, fewer automatic direct messages to new followers, fewer … Continue reading The Anti-Social Media Marketing Manifesto 2016
