Rebecca GibsonJuly 29, 2015 At this point, being on social media as a brand isn’t just a passing fad. If your brand or company isn’t active on social media, you’re missing one of the most interactive and cost-effective ways to connect with your fans. However, being a social media powerhouse goes beyond establishing a handle … Continue reading 5 Brands to Emulate for Social Media Success
Ever wondered what your life would look like as a gelato flavor? If so, you may want to check out Talenti’s new “Flavorize Me” campaign. Steve Hall on July 27, 2015 Gelato brand Talenti has launched Flavorize.me, a site that analyzes a person’s social media profiles and automagically comes up with a personalized gelato flavor. … Continue reading Talenti Creates Personalized Gelato Flavors Based On Your Social Media Profiles
Danielle SheerinJuly 19, 2015 If you are going to be servicing large volumes of customers on social media, you will find it necessary to move from focusing provision on one-on-one support, to creating solutions that can pre-empt service needs. By pre-empting customer needs you can begin to offer proactive support and self-service options. The aim … Continue reading Marketing: How to Offer the Best Social Media Servicing at Scale
Marc GubertiJuly 18, 2015 Social media constantly grows. More people join the action every day. More people stick around for a few hours every day to see what tweets get posted on Twitter and what gets posted on their Facebook feeds. With social media’s ever-growing popularity, some of the key components of success on social … Continue reading The 5 Forgotten Factors Of Social Media Success
Amanda HickenJuly 14, 2015 Data: This one four-letter word can incite panic in the most stalwart of public relations professionals. If it seems like there are numbers following you everywhere, that’s because there are. Website traffic, earned media pickup, social media engagement…Understanding these performance metrics and communicating them to others is an inescapable job requirement. … Continue reading 3 Tips For Trouble-free Monitoring On Social Media
Vasudha VeerannaJuly 9, 2015 Social media platforms like Facebook and Twitter have been around for quite a few years now. Since their launch, they quickly grew to become the modern marketer’s preferred channels to reach out to and engage with their audience at scale. With several tactics that can be used in both paid and … Continue reading Top Social Media Management Painpoints [Survey]
Warren KnightJuly 1, 2015 Being a small business can sometimes mean that your resources and funds are limited. Because of this your marketing can become complicated, time consuming and expensive. One way in which you can market to your target customers in a cost effective way is through the use of social media. For big … Continue reading 7 Simple Steps to a Social Media Plan
Miriam HaraJune 22, 2015 Social media is not a single act … or a monologue. In order to achieve greatness (isn’t that what we’re all after!), a social media marketing strategy must embrace an internal social media culture. The use of social media must, and I repeat, must, be holistic. We live in an age … Continue reading Social Media Culture: Don’t Get Outed.
Graham JonesJune 20, 2015 Do you want to be a millionaire? Or a billionaire? If you do, there are several ways you can achieve your dream. You can have rich parents – that’s a good way of being rich yourself. Or you can invent something so cool everyone wants it. Alternatively you could work really, … Continue reading How to Succeed With Social Media – Mix With Experts
Patrick MurphyJune 17, 2015 The Sales Potential From Social Media Of necessity, today’s B2C or B2B sales or marketing professionals must be proficient at “social selling.” Social media’s current audience of 1.48 billion consumers continues to expand daily. If you can connect with only “one-tenth of one percent” of this audience, you reach a million … Continue reading How To Use Social Media To Sell
