Steven Imke May 24, 2021 Social media has matured as a marketing channel over the years and is often paired with other channels like websites, blogs, videos, and more when trying to accomplish a specific business goal. Lost on me, until more recently, was the value of setting social media goals when it comes to … Continue reading How to Define Your Social Media Goals
Justin Wong February 22, 2021 Creating eye-catching social media posts when you’re not an Adobe Photoshop or InDesign pro can be challenging. But gone is the era of stern and boring images for your social media pages. If you lack the time or the desire to learn the Adobe suite to create stunning images and … Continue reading How to Use Canva to Stand Out on Social Media
Akvile DeFazio February 6, 2021 It’s no secret that advertising on social media platforms can be fruitful for businesses of all varieties. Advertising on social media platforms is important as there is more real value beyond what we can get organically these days. From expanding your reach and visibility to driving the bottom line, this … Continue reading The 5 Biggest Reasons to Advertise on Social Media (+ Pro Tips)
Pallavi Tyagi January 28, 2021 Starting to post on your social media is always the hardest thing to do. You fret over the right words, colours, images, timing and content. In fact, 50% of entrepreneurs said in my Instagram poll that their biggest concern was generating content for their social media. A social media posting … Continue reading Social Media Posting Plan for Your Business
Yash Chawlani January 24, 2021 Lead Generation for small business often starts at the educational level. Your team isn’t likely to have a professional marketer, so you’re going to need to learn most of the concepts in lead generation from scratch. We’re going to take a look at some of the primary concepts, especially relating … Continue reading Social Media Lead Generation For Small Business
Aleh Barysevich December 16, 2020 Competitive analysis is a serious challenge for most marketers. It’s complicated, multi-faceted, and time-consuming. You need the right workflow and the right resources to perform a meaningful analysis. It’s also unavoidable: without competitor analysis, there’s no clear Unique Value Proposition, no understanding of what your brand’s advantages and disadvantages are, … Continue reading Measuring Share of Voice on Social Media: 5 Best Tools
Dwight Hill October 24, 2020 Social media marketing has helped organizations of all stripes reach larger audiences than ever before. 79 percent of the US population uses at least one form of social media. Worldwide, there are an estimated 3.6 billion people on social networks, and that number is expected to rise to 4.41 billion … Continue reading Here’s How Social Media for Business Support Services Can Work for You
River Cartie October 19, 2020 Depending on how you look at it, decorating your social media may be the easiest or the most difficult part of decorating your online marketing for the holidays. The reason it’s a toss-up is because the look of social media profiles and posts are mostly controlled by the platform they’re … Continue reading How to Decorate Your Social Media for the Holidays
Baylor Cherry July 30, 2020 Now more than ever, your social media presence matters. People turn to social to learn more about your brand, what you do on a daily basis, and how your products and services stack up to your competitors. Social media is a major element of any comprehensive inbound marketing strategy. And … Continue reading 20 of the Best Free Social Media Management Tools That Help Drive Engagement (2020 Edition)
Jared Atchison June 25, 2020 Do you want to encourage visitors to stay on your website longer? Perhaps you want to engage your audience by showing them constantly changing content when they hit your homepage. Whatever marketing goal you have in mind, adding social media feeds to your website can help. Social media block feeds … Continue reading 4 Smart Reasons to Add Social Media Feeds to Your Website
