Category Archives: Social Media Tools

Measuring social traffic effectiveness when conversion is not the goal

What if your primary objective isn’t to convert? How do you measure the success of your content shared on social? Columnist Mark Traphagen explains why average time on page isn’t the answer. Mark Traphagen on August 8, 2017 at 10:39 am In many cases, your content and landing pages that get social traffic have a clear … Continue reading Measuring social traffic effectiveness when conversion is not the goal

5 Technologies to Implement in Your Small Business Today

Steven Scheck — January 13, 2017 Follow @InspireWiFi— January 13, 2017 As a small business owner, you have a series of responsibilities. The priorities for small business owners usually include managing finances, attracting customers, retaining employees, devising effective marketing strategies etc. while staying abreast of the recent trends. With the importance of a web presence … Continue reading 5 Technologies to Implement in Your Small Business Today

Top Social Media Monitoring and Analytics Tools You Can’t Live Without

Christopher Jan Benitez — December 14, 2016 Follow @christopherjanb— December 14, 2016 Image taken from Pixabay It doesn’t matter if you’re running an online store, a blog, or a corporate website. Social media marketing is still one of the best ways to connect with the online audience. According to statics, 91% of retail brands maintain … Continue reading Top Social Media Monitoring and Analytics Tools You Can’t Live Without