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Category Archives: Social Metrics

6 Social Metrics To Keep Your Eye On To Make The Most Out Of Your Social Strategy

by Anna Rodriguez January 26, 2016 Follow @annrodriguez021January 26, 2016 Yes, having hundreds of thousands of followers and millions of views are a great achievement in itself. There’s no denying that. But what is the significance of amassing a huge number of fans and views to your brand? What does it really do for your … Continue reading 6 Social Metrics To Keep Your Eye On To Make The Most Out Of Your Social Strategy

5 Essential Social Media Metrics You Need To Know

Kate BoyceAugust 21, 2015 Social Media Marketers are a lucky bunch. Especially when it comes to analytics. There’s a gigantic number of free tools available, paid tools with insight beyond your wildest dreams and even software that can connect the dots between your social media platforms and your website. There’s tons of information at hand. … Continue reading 5 Essential Social Media Metrics You Need To Know

Social Metrics Then & Now: The Numbers & Nuances that Really Matter

Andrew CaravellaAugust 14, 2015 Social as a communication channel has grown and matured. So, too, have opinions from marketers and community managers on which metrics matter the most. The pure numbers game—who has the most followers, fans, likes—has now smartly shifted to encompass a series of quality-driven metrics based on holistic engagement rather than sheer … Continue reading Social Metrics Then & Now: The Numbers & Nuances that Really Matter