Chris Weissman October 14, 2020 When a brand finds itself on the wrong side of a hot-button social issue, its communications team tends to fly into crisis mode. The damage-control moves they make are familiar to anyone in the communications field: first it’s a public apology, then a large donation to a relevant nonprofit, followed … Continue reading A New Era of Corporate Social Responsibility
Category Archives: Social Relationships
How to Assess the Social Value of Relationships
David Libby — April 12, 2018 Follow @davidlibby— April 12, 2018 Forgive me while I rant. Your total number of social media influencers do not equal your total influence. You are not Facebook, Twitter or LinkedIn. Nor will you ever be. You do not want to be. You are a B2B technology vendor. Your circle … Continue reading How to Assess the Social Value of Relationships