Category Archives: Social Selling

From Browse to Buy: How to Make Social Media Shoppable

by Juliet Carnoy February 21, 2016 Follow @julietcarnoyFebruary 21, 2016 Brands are intent on growing their presence on social media. By posting regularly and engaging with customers online, they increase customer loyalty and humanize their brand. For most, social serves as a channel for ensuring customer happiness and for growing their reach. While it’s indisputable … Continue reading From Browse to Buy: How to Make Social Media Shoppable

How To Use Social Selling In Each Stage Of The Buying Process

By Brian Farrell January 1st, 2016   In a previous article, I shared the 5 Core Steps to Consultative Selling. The steps were: building rapport, conducting a needs analysis, crafting a solution, proposing / selling the solution, and then servicing the account. Today, let’s look at each of those steps from a social selling perspective. According … Continue reading How To Use Social Selling In Each Stage Of The Buying Process

Ecommerce + Social Media = Social Commerce [Infographic]

by Warren Knight December 2, 2015 Follow @warrenknightDecember 2, 2015 Social shopping is expected to hit an all time high as we approach Christmas time. I have discussed the phrase “Social Commerce” in various online articles but only now, does it really mean more than ever. Matt from Digital Third Coast reached out to me, … Continue reading Ecommerce + Social Media = Social Commerce [Infographic]

An Industry Insight: The Truth About Social Selling

by Olivier Choron November 25, 2015 Follow @purechannelappsNovember 25, 2015 Here Zoe Sands, Principal Consultant of Zoe Sands and Co Ltd and Olivier Choron, CEO and Founder of purechannelapps have been interviewed to contribute their honest opinion on the topic, social selling. Forget the fluff, here is the truth. 1. What does social selling mean … Continue reading An Industry Insight: The Truth About Social Selling