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Category Archives: Split Testing Marketing

What is Split-Path Testing (and When Should You Use It)?

by Alex Birkett December 12, 2015December 12, 2015 One of the testing strategies is experimenting with the path people take towards their final conversion/purchase. This is referred to as a split-path test or alternative path test. This could give you the needed lift when nothing seems to move the needle anymore. What Is a Split-Path … Continue reading What is Split-Path Testing (and When Should You Use It)?

A/B Testing for Apps: How to Run Bulletproof Experiments That Generate Real Insight

Megan MarrsNovember 3, 2015 Marketing gurus across time, space, and dimension herald the unceasing value and absolute necessity of testing. Unless you plan on thriving by mere luck alone (we wouldn’t recommend that strategy), testing is a truly essential tactic for apps. You can test an endless number of variables to help your app reach … Continue reading A/B Testing for Apps: How to Run Bulletproof Experiments That Generate Real Insight