Deborah Sweeney March 17, 2021 Every startup has an incredible story to share with the world. Some stories are centered around a “Eureka!” moment. This is when a startup founder figures out a practical, yet genius, method to quickly and efficiently solve a problem facing many people. Others may be stories of friends or family … Continue reading Why Storytelling Matters for Startups
Category Archives: Storytelling
“Good Vibes” Come from a Compelling Story
Judi Friedman February 19, 2021 Have you ever wondered what makes any place truly great? What gives San Francisco or 30A in Florida those peculiar “good vibes” that make you want to go and see it for yourself? Is it the business district, the museums and restaurants, casinos—or is it something more? The answer to … Continue reading “Good Vibes” Come from a Compelling Story
Story Points – Love Them or Leave Them?
Anthony Mersino November 28, 2020 I was teaching an introductory agile training course last week and noticed that many of the students got confused about story points. Taking a step back, I can appreciate their confusion about how story points work. I personally like story points and find them helpful, especially for new teams. A … Continue reading Story Points – Love Them or Leave Them?
What is the Story with User Stories?
Anthony Mersino November 5, 2020 User stories are extremely popular with agile teams and have become nearly synonymous with agile ways of working and Scrum, even though they are not part of the Scrum Framework. Unfortunately, when used incorrectly user stories are one of the worst ideas to come out of agile. A recent conversation … Continue reading What is the Story with User Stories?
3 Storytelling Techniques for Business Transformation
Corey Blake September 19, 2020 Every leader is an artist, using their business to tell the story of a world they wish to see. When we explore and share our stories, we can leverage them as beacons to attract our most ideal customers and build a stronger narrative in branding our businesses. The Benefits of … Continue reading 3 Storytelling Techniques for Business Transformation
Animate Your Story Instead
Hannah Squires — May 3, 2020 I have previously written about animation as the video marketers secret weapon and have recently written a sister blog article breaking down the various different animation styles. But now with shoots becoming increasingly challenging, the value of animation may be greater than ever as brands start exploring new avenues … Continue reading Animate Your Story Instead
COVID-19 stories: At-home marketers shifting focus, adjusting goals
Here are some encouraging stories from marketers who are pivoting tactics to help customers, and their staff, during the crisis. Wendy Almeida on April 7, 2020 The massive disruption of COVID-19 is forcing many of us to rethink everything we do. Our community has been sharing their ideas on how to manage this overwhelming situation. … Continue reading COVID-19 stories: At-home marketers shifting focus, adjusting goals
5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020
Dana Kachan — March 25, 2020 Humanity is becoming more resistant to advertising. We are used to seeing it on billboards, print banners, at shopping malls, on social media, and almost everywhere on the web. We use ad blockers because we don’t like it when anyone tries to sell us anything, although we love stories. … Continue reading 5 Brand Storytelling Trends Every Marketing Leader Should Know in 2020
When Story Points Aren’t Enough…
Louis-Philippe Carignan — December 20, 2019 Follow @lpcarignan If there is one trend that has surpassed Agile in our profession over the last five years, I would say DevOps would be a good culprit. As we’ve seen an explosion of tools to implement CI/CD in our Scrum teams, we’ve also seen some of our Agile … Continue reading When Story Points Aren’t Enough…
What’s the trick to Story Ads that work?
In the latest installment of Marketing Land’s series on the evolving landscape of paid social, we’re talking to advertisers about Instagram and Facebook Story Ads. Amy Gesenhues on September 5, 2019 This is the latest installment of our series focused on the ways social platforms and ad strategies are evolving. It has been more … Continue reading What’s the trick to Story Ads that work?
Random Posts on Storytelling
YouTube invites users to test its community notes feature
Google My Business is Testing a New Call History Feature
10 Mammoth AdWords Mistakes You Can’t Afford to Make
10 Content Marketing Lessons to Learn from Creative E-Commerce Brands
How to Survive Social Media Overwhelm During Times of Political Upheaval.
Retailers with shopping apps now see majority of e-commerce sales from mobile
Email Writing Tips to a Better Lead Generation Campaign
Does Social Media Reaction Type Matter?
