Netflix’s ad-supported option is becoming key to its business, perhaps signaling a shift to a new business model. Anu Adegbola on July 22, 2024 Netflix is phasing out its cheapest ad-free plan in Canada and the U.K., with plans to do the same in the U.S. and France. Netflix added eight million global subscribers … Continue reading Netflix leans into ad-supported tier as subscriber growth surges
Magna: Excessive Streaming Ad Frequency Damages Purchase Intent by Laurie Sullivan , Staff Writer @lauriesullivan, July 14, 2023 Repetitive advertising can damage a brand’s reputation and decrease purchase intent, according to a study from IPG’s Magna unit, and ad tech firm Nexxen, which specializes in video and connected television (CTV). Kara Manatt, executive vice president of … Continue reading Magna: Excessive Streaming Ad Frequency Damages Purchase Intent
Freevee Adds Livestream Shopping Via QVC, HSN by Karlene Lukovitz @KLmarketdaily, July 3, 2023 Freevee, Amazon’s free, ad-supported streaming service (FAST) has added its first livestream shopping channels. Qurate Retail Group-owned linear channels QVC and HSN will offer Freevee users 40 hours per day of live vcommerce programming across the two channels. Freevee is also … Continue reading Freevee Adds Livestream Shopping Via QVC, HSN
For the first time ad-supported streaming subscriptions are out-pacing ad-free ones among in U.S. households. Chris Wood on December 13, 2022 On December 8, streaming service Disney+ launched a new ad-supported tier. Previously, the streamer for all things Marvel, Star Wars and Disney charged $ 8 per month for ad-free viewing. Now, they’ve upped the … Continue reading Ad-supported streaming expands with new Disney+ tier
The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them by Karlene Lukovitz @KLmarketdaily, November 25, 2022 As any marketer who’s run streaming television campaigns knows, IP addresses are still widely used when trying to identify and target individuals with relevant ads in this still relatively new medium. In fact, this information … Continue reading The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them
Troy Wilson Black Panther : Here’s Where To Watch T’Challa’s ‘Wakanda Forever’ (Free) Online Streaming at Home Here’s How Marvel’s Movie! Here’s options for downloading or watching Black Panther: Wakanda Forever streaming the full movie online for free on 123movies & Reddit,1movies, 9movies, and yes movies, including where to watch the Marvel’s Movie at home. … Continue reading Black Panther : Here’s Where To Watch T’Challa’s ‘Wakanda Forever’ (Free) Online Streaming at Home Here’s How
By Jeff Beer October 13, 2022 Today, Netflix chief operating officer and chief product officer Greg Peters announced that the streamer’s new advertising-supported offering will kick off in the U.S. on November 3 and be priced at $6.99 per month. The new ad tier will also be available in 11 other … Continue reading Netflix announces details for new ‘Basic with Ads’
