Netflix taps Gullermo del Toro to direct ‘Pinocchio’ Kris Holt @krisholt Netflix is adding to its stable of Oscar-winning directors with Guillermo del Toro, who will take the reins on a stop-motion adaptation of the classic kids’ story Pinocchio. It’s the first time del Toro has directed an animated movie, and he will also write … Continue reading Netflix leads streaming services with six Oscars
By Mark Wilson February 15, 2023 With very little fanfare, Netflix has sunset a UX feature that was half a decade in development. As the Wall Street Journal reports, the company’s Surprise Me feature, which played a randomized movie or show with the click of a button, has been discontinued due to low use. … Continue reading Netflix killed its Surprise Me button. Here’s why the shuffle-play feature never made much sense
Most viewers don’t mind ads on streaming services, according to a recent Gartner study. This should be good news for Netflix and Disney+. Eric Schmitt on August 23, 2022 Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial … Continue reading What new ad-supported streaming TV announcements mean for digital marketers
Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left? by Wayne Friedman , Staff Writer, July 29, 2022 YouTube might be yet another bellwether of declining TV/CTV advertising trends. YouTube posted second-quarter advertising revenues of $7.34 billion, up just 4% — slightly under analysts’ expectations, and well below the strong, double-digit … Continue reading Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What’s Left?
Both companies offer a lot of expertise, but ads could further alienate viewers. Nicole Farley on June 27, 2022 Ads are coming to Netflix, and Google and NBCUniversal are fighting for the lucrative right to provide them. Why it’s happening. Until recently Netflix’s position as the dominant streaming service allowed it grow revenue without advertising. A … Continue reading Google, NBCUniversal duking it out to be Netflix adtech provider
The veteran streaming platform has been forced to pivot to ads to make up a shortfall in subscription revenue. Here’s how it got here. Sara Adler on May 31, 2022 Ah, Netflix. What was once everyone’s favorite (and only) streaming provider is now playing catch-up in the advertising-based video on demand (AVOD) game. Sparked by … Continue reading Netflix is playing catch-up in the AVOD game
Key Issues For A Successful Ad-Supported Netflix by Dave Morgan , Featured Contributor, May 26, 2022 First, let’s be crystal clear: Neither Reed Hastings nor Netflix need my advice. They have built and operated one of the most extraordinary companies of the past 50 years — all with no help from me. However, because … Continue reading Key Issues For A Successful Ad-Supported Netflix
Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend by Wayne Friedman , May 23, 2022 Heading into the big summer entertainment period, major media companies continue to spend big on advertising for premium streaming services — as well as placing advertising for their services on their own TV … Continue reading Streamers’ National TV Marketing Up 27% In Ad Value, Apple TV+ Doubles Paid TV Spend
Financial woes for the streaming giant could have a silver lining for advertisers. Chris Wood on April 22, 2022 Marketers have been waiting for this moment. As more TV viewers cut the cord and turned to streaming, Netflix held off on ads and clung to subscriptions as the primary revenue stream for their service. Now … Continue reading Why a Netflix ad-supported tier would be exciting for advertisers
Roku’s clean room is built on Snowflake’s Media Data Cloud technologies. Chris Wood on April 19, 2022 Today, Roku announced a clean room that allows advertisers on the streaming platform to find and target CTV viewers they already have a relationship with through other channels. A clean room is a type of privacy-enhancing technology (PET). … Continue reading Roku announces clean room for streaming campaigns
