In an overcrowded content marketing landscape, how do you stand out? Columnist Patrick Armitage discusses the essentials for creating truly engaging content. Patrick Armitage on July 28, 2015 So you wrote a blog post. In fact, you think you wrote a pretty fantastic blog post — a post that required putting in extra research time … Continue reading Statistically Speaking , You’re Not Going to Read This Article, But I’ll Make You
Alex BirkettJuly 27, 2015 There’s a lot of controversy around one-tailed vs two-tailed testing. Articles like this lambast the shortcomings of one-tailed testing, saying that “unsophisticated users love them.” On the flip side, some articles and discussions take a more balanced approach and say there’s a time and a place for both. In fact, many … Continue reading One-Tailed vs Two-Tailed Tests (Does It Matter?)
Bonnie HarrisJuly 24, 2015 Although most marketers accept that integrating marketing communications is a powerful approach, campaigns today seldom realize the full power of the methodology commonly known as IMC. Most of us synchronize our earned and owned media in some way. Many of us have learned empirically the right combinations of tactics that lead … Continue reading Connecting Strategies That Lead to Success
Scott BarnettJuly 24, 2015 We are very excited about working with hyperlocal publishers and businesses – we know all about the “challenges” of hyperlocal and we’re experiencing many of them. One thing we notice is a lack of understanding of exactly how the leading players in the industry got to where they are. There is … Continue reading The Fallacy of the Overnight Success
Francesca Di MeglioJuly 22, 2015 Only 33% of small business owners make it 10 years or more, and only about half make it five years, according to data supplied by the Small Business Administration. With odds like that, we wanted to know: What’s the secret sauce for creating a successful business? After examining a bevy … Continue reading Beating the Odds: 6 Secrets to Success
JC CostarinoJuly 15, 2015 “Caddy held me and I could hear us all, and the darkness, and something I could smell. And then I could see the windows, where the trees were buzzing. Then the dark began to go in smooth, bright shapes, like it always does, even when Caddy says that I have been … Continue reading KISS For Success
Hattie JamesJune 24, 2015 Blood, sweat, tears – ask the founder of any startup, and she’ll tell you those are the building blocks which went into her company. She has toiled for months, even years to make this happen, often in some cramped space hidden away in the bowels of someone else’s building. Dig a … Continue reading Your Startup’s Unique Origin Story Can Be Your Most Marketable Asset [Infographic]
Ross SimmondsJune 22, 2015 Do you want to interact with a highly engaged audience? Do you want your story in front of millions of people for little cost? Do you want to be an authority figure within your niche and bring targeted traffic to your site? Have you considered marketing on Reddit? In this article, … Continue reading Doing The Impossible: How To Drive Marketing Success On Reddit
Dennis YuJune 2, 2015 It’s not lack of skill, resources, being too busy, or having a mean boss.But first, a story. The first time I played golf was with my boss in a foursome. I had never played before, but when asked if I wanted to come, I blurted out “yes”. I had 48 hours to find … Continue reading The Hidden Reason Why You Are Failing
David KigerJune 2, 2015 The freedoms that comes with owning a small business can be a major source of enjoyment for entrepreneurs. Many studies have shown that entrepreneurs tend to be happier than other people, as detailed in this story by Elaine Pofeldt for Forbes. However, these same freedoms can also be the source of … Continue reading When Success Causes Stress
