Ron ChatterjeeMay 22, 2015 What grabs your attention more: a list full of ingredients like acacia gum, oligiosaccharide, and glutemate or a story about one company’s mission to bring the tangy sweetness of a blueberry and the warming power of a bowl of oatmeal to kitchen tables around the world? While both speak to Kashi’s … Continue reading The Science Of Storytelling (Infographic)
Harsh AjmeraMay 21, 2015 Do you have a favorite book or movie which you may have read/seen zillion times (yeah maybe not literally, what I mean is you never say no to watch/read it again)? Don’t you think that’s because, the story has been able to create a special bond with you and in ways … Continue reading Storytelling on Social Media – The Ripple Effect
In a world of multiple channels and devices, how do you make the right story matter to the right people? Columnist James Green offers some guidance. James Green on May 18, 2015 Everyone loves a great story — a story that quickly captures your attention, keeps you engaged and speaks directly to you. Today, there … Continue reading Storytelling In A Data-Driven, Cross-Device Era
Kate MillerMay 12, 2015 Storytelling is one of the things that we enjoyed the most when we were children. Our favorite stories took us to different places, let us experience new things and taught us about the people and world outside of our own homes and towns. A lot of people today, even adults, are … Continue reading How to Use Facebook to Tell Your Story
Brian HonigmanMay 12, 2015 The thing about understanding digital marketing is that once you learn the fundamentals you start to see them come in to play everywhere online. In any results-oriented field the source of the idea is unimportant. The only rubric for judging an idea’s value is if it works. As such, there are … Continue reading 5 YouTube Marketing Lessons From Unlikely Sources
Matt LaddinMay 11, 2015 The Path Traveled. I started my business two years ago, a marketing agency/consultancy within a niche market. I’ve learned a ton, and I’m able to run my business and help clients even better now than when I started. And maybe most importantly, I really like doing what I do, and the … Continue reading 10 Small Business Lessons I Wish I Knew Two Years Ago
Cheryl GoldbergMay 10, 2015 Marketers have long used social media to promote content. They’ll throw a white paper up on their website, blast a few promotions touting the paper to their Twitter, Facebook, and LinkedIn followers, and, with any luck, people will like, retweet, favorite, and otherwise amplify the message. Think bullhorn. Today, marketers are … Continue reading Beyond the Bullhorn: Social Media Morphs Into Brand Storytelling
Stephanie ClarkMay 6, 2015 Social media has changed the way businesses connect and engage with their customers. No matter how large or small your business is, there are so many different ways to leverage social media channels to help improve your company’s marketing and customer relationships. A business that is doing an awesome job with … Continue reading Social Media Success Stories: Interview With Noble Brewer
Paul GustafsonMay 1, 2015 If your business is similar to most IT companies, success stories are likely to be the most valuable marketing content you can produce. Done right, these stories overcome skepticism, shorten sales cycles, and help close deals. This form of sales literature provides real-world evidence of how a product or service makes … Continue reading 4 Components Of An Effective Success Story
