Category Archives: Technology

‘We do not have fast companies anymore’: Cory Doctorow on where tech went wrong, and how to fix it

  By Wilfred Chan September 26, 2023 For two decades, Cory Doctorow has led a public fight against draconian copyright laws, monopolistic tech platforms, and surveillance capitalism. But the challenge in trying to stoke a rebellion against the tech giants isn’t just that they’re powerful—it’s that their tactics are so boring. “It is precisely because … Continue reading ‘We do not have fast companies anymore’: Cory Doctorow on where tech went wrong, and how to fix it

How to Calculate the Return on Investment (ROI) of a Marketing Campaign

How to Calculate the Return on Investment (ROI) of a Marketing Campaign Ross Kernez / 20 May 2023   Return on Investment (ROI) is a metric that measures the profitability of an investment. In the arena of marketing, ROI is used to measure the effectiveness of a marketing campaign. By calculating the Return on Investment … Continue reading How to Calculate the Return on Investment (ROI) of a Marketing Campaign

Why Google, Netflix and cannabis dispensaries are using this century-old sign technology

  By Nate Berg January 27, 2023 Standing in the Gare du Nord train station in Paris in 2012, Dorrian Porter was transfixed by a sign. The station’s arrivals and departures board—a classic split-flap analog sign that constantly turns its wheels of characters, click-clacking updated information on trains, tracks, and times—had a presence that Porter … Continue reading Why Google, Netflix and cannabis dispensaries are using this century-old sign technology

How to Start a High-Converting Email Marketing Series for Your Startup

How to Start a High-Converting Email Marketing Series for Your Startup Hasan Saleem / 25 Apr 2022   One of the biggest challenges every startup faces is to build a loyal and engaged audience. Email marketing series can help with that. Despite the multitude of marketing channels out there – from social media to Google … Continue reading How to Start a High-Converting Email Marketing Series for Your Startup