Category Archives: Technology

IAB expects digital advertising growth to slow considerably this year

Lack of ad spending for the Olympics and elections cuts growth to 7.3%, down from last year’s 11.8%. Chris Wood on January 16, 2025   U.S. digital advertising will see a 7.3% increase over last year’s spend, according to the latest IAB forecast. This growth is notably lower than the 11.8% 2024 projection. Retail media … Continue reading IAB expects digital advertising growth to slow considerably this year

‘We do not have fast companies anymore’: Cory Doctorow on where tech went wrong, and how to fix it

  By Wilfred Chan September 26, 2023 For two decades, Cory Doctorow has led a public fight against draconian copyright laws, monopolistic tech platforms, and surveillance capitalism. But the challenge in trying to stoke a rebellion against the tech giants isn’t just that they’re powerful—it’s that their tactics are so boring. “It is precisely because … Continue reading ‘We do not have fast companies anymore’: Cory Doctorow on where tech went wrong, and how to fix it

How to Calculate the Return on Investment (ROI) of a Marketing Campaign

How to Calculate the Return on Investment (ROI) of a Marketing Campaign Ross Kernez / 20 May 2023   Return on Investment (ROI) is a metric that measures the profitability of an investment. In the arena of marketing, ROI is used to measure the effectiveness of a marketing campaign. By calculating the Return on Investment … Continue reading How to Calculate the Return on Investment (ROI) of a Marketing Campaign

Why Google, Netflix and cannabis dispensaries are using this century-old sign technology

  By Nate Berg January 27, 2023 Standing in the Gare du Nord train station in Paris in 2012, Dorrian Porter was transfixed by a sign. The station’s arrivals and departures board—a classic split-flap analog sign that constantly turns its wheels of characters, click-clacking updated information on trains, tracks, and times—had a presence that Porter … Continue reading Why Google, Netflix and cannabis dispensaries are using this century-old sign technology