Anthony Carranza — December 13, 2019 Follow @anthonycarranza Working with a software development company is an important partnership. Both parties need to work at it developing the relationship and invest for the long haul. In some cases, the business may not be in the same city, state or country. This distance apart will surely add … Continue reading 10 Tips for Your Next Software Development Collaboration
Category Archives: Technology Impact On Business
Buzzword Bingo: Tech’s Ongoing Language Struggle
Marty Querzoli — November 29, 2019 I swear Bob and I invented buzzword bingo. He was the toughest art director ever and I don’t mean critical or demanding; he was “I’ll kick-your-ass” tough. One day he announced he could beat any of us at any sport. I challenged him to an arm wrestling match, betting … Continue reading Buzzword Bingo: Tech’s Ongoing Language Struggle
Technographics: Legacy vs. Behavioral
Benjamin Cavicchi — September 25, 2019 There are two approaches to determine technology in-use behind the firewall at a company: legacy and behavioral technographics. However, these approaches differ dramatically in terms of data sources and data breadth / depth. Data Sources: Legacy The main source of data are company job postings which request familiarity or … Continue reading Technographics: Legacy vs. Behavioral
Marketers Become Interlocutors Between Technology And Audience
Marketers Become Interlocutors Between Technology And Audience by Alwi Suleiman , Op-Ed Contributor, (July 29, 2019) As we enter the Age of Assistance, marketers cannot ignore how consumers are changing their search behavior. We have reached a point where a person can get their needs fulfilled by speaking into the microphone of their smartphone and … Continue reading Marketers Become Interlocutors Between Technology And Audience
It’s Time to Modernize Your Learning and Development (L&D) Ecosystem
Zachary Chertok — July 19, 2019 — July 19, 2019 The skills gap is here, and it is a pressing issue. Whether its cause is generational, educational, experiential, or a mix of all of the above, employers are contending with shrinking labor pools, expanded competition for top talent, and high turnover — it’s time to … Continue reading It’s Time to Modernize Your Learning and Development (L&D) Ecosystem
Foolproof Your Finance Function With Technology
Suresh Sambandam — July 11, 2019 — July 11, 2019 There is no doubt that technology has significantly advanced in the last few decades, creating more efficient business operations around the world. In fact, the finance function is widely regarded to have been the first major area that technology sought to revolutionize. This advancement helped … Continue reading Foolproof Your Finance Function With Technology
Does Your Small Business Suffer From Technophobia? It Doesn’t Have To.
Alex Haimann — May 14, 2019 Follow @alexhaimann — May 14, 2019 Even the leanest, scrappiest startups and smaller companies regularly turn their backs on emerging technology. After surveying business leaders, SMB Group discovered that fewer than a quarter of them had any type of formal technology strategy, even though most recognized technology’s practical components. … Continue reading Does Your Small Business Suffer From Technophobia? It Doesn’t Have To.
How to Use Systematic Product Ideation to Create Amazing Tech Products
Austin Higgins — April 9, 2019 Follow @austin_higgins — April 9, 2019 Most people think coming up with new product ideas is meant for only a select few. You have to be a visionary, a genius or special in some way. This thinking is counterproductive to most people. In reality, just about anyone can come … Continue reading How to Use Systematic Product Ideation to Create Amazing Tech Products
Using technology to plan an effective people-based audience activation strategy
A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of consumers. Marc Rossen on April 9, 2019 As the marketing world has grown increasingly “digital-first,” data has become more pervasive, and as it surges in scale, marketers find it more difficult to ascertain … Continue reading Using technology to plan an effective people-based audience activation strategy
Bridging the gap between IT and marketing to improve martech collaborations
While marketing and IT will always have team-specific objectives, both care about maximizing martech investments. Steve Olenski on December 17, 2018 Techies and marketers need one another more than ever before. So why does it seem like they continue to operate in two totally different worlds? Like most cross-team challenges, the trouble starts at … Continue reading Bridging the gap between IT and marketing to improve martech collaborations
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