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Performance-Based TikTok Ad Campaigns Get Lost In Blackout by Laurie Sullivan , Staff Writer @lauriesullivan, January 20, 2025 A memo to advertisers published by TikTok on Sunday warned of some limitations to live campaigns, despite the company reinforcing its infrastructure to minimize any disruptions that might affect ad serving in the U.S. The note was published … Continue reading Performance-Based TikTok Ad Campaigns Get Lost In Blackout
TikTok user Megan Chacalos recalled a high school mishap involving an olive oil hair mask. What happened from there, you couldn’t make this up. BY Eve Upton-Clark If you’ve spent any time on TikTok in the past few days, you’ve probably come across the viral olive oil story. If you haven’t, strap in. The latest trend … Continue reading Why olive oil girl is TikTok’s main character
Maybelline Updates Jingle For TikTok Era To Cross Global Boundaries, Generations by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2024 How do you dip into nostalgia and update something as powerful and influential as the 1991 tagline “Maybe It’s Maybelline” to use globally in 2024 when strangers have so much influence over feelings and opinions … Continue reading How Maybelline Updated Its Jingle For TikTok Era To Cross Global Boundaries, Generations
TikTok is trying to clean up its ‘For You’ recommendations The app will penalize creators who repeatedly post potentially “problematic” content. karissa bell Thu, Apr 18, 2024 TikTok TikTok is ramping up penalties for creators who post potentially “problematic” content and tightening its rules around what can be recommended in the app. The updates … Continue reading TikTok is trying to clean up its ‘For You’ recommendations
Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 5, 2023 Maybelline, which turns 108 this year, partnered with MTV and Paramount Brand Studio to create its first TikTok campaign targeting the Millennial consumer. The group created an offshoot of the iconic “My Super Sweet 16 TV” series called … Continue reading Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Instagram’s next feature might be a copy of BeReal Instagram’s “Candid Challenges” are currently an “internal prototype,” according to the company. K. Bell @karissabe Charles Platiau / Reuters Instagram is testing a new feature called Candid Challenges, which bears a striking resemblance to BeReal, a photo sharing app popular among Gen. Z. The currently … Continue reading TikTok experiment asks you to share BeReal-style daily posts with friends
TikTok Teams With Ticketmaster To Deliver In-App Ticket Buying by Colin Kirkland , August 5, 2022 In a push to engage music fans and boost live events offerings, TikTok and Ticketmaster have partnered to launch a feature allowing TikTok users to search for live events and purchase tickets directly in the short-form video app. Eligible … Continue reading TikTok Teams With Ticketmaster To Deliver In-App Ticket Buying
Netflix lays off 300 more employees The company previously cut 150 jobs in May amid business woes. K. Holt @krisholt Justin Sullivan via Getty Images Netflix has laid off around 300 people in its latest round of job cuts. Most of the layoffs were in the US, according to Variety, and a number … Continue reading TikTok is cutting jobs around the world
By Moises Mendez II July 15, 2022 Broadway is having a particularly tumultuous week. Between the news of casting changes at Funny Girl, starring Beanie Feldstein of Booksmart fame, and the closing-date announcement of musical newcomer Paradise Square, after actors were allegedly not paid and two lawsuits were filed against the show’s producers, theater … Continue reading Beanie Feldstein, Broadway, and TikTok: a musical drama built for the creator economy
By Jeff Beer July 08, 2022 It starts in stark black and white. Sarah McLachlan’s woeful ballad “Angel” plays in the background, as men and women look soulfully at the camera and utter one word, “Please.” Is this a reboot of the hit 2007 PSA from the American Society for the Prevention of … Continue reading NYC’s sanitation department is using TikTok to make you cry about street litter
