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For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain by Sarah Mahoney @mahoney_sarah, April 5, 2023 When it comes to teen spending, some things haven’t changed much. Boys’ highest priority continues to be food, while for girls, it is clothing. But the latest Piper Sandler spending survey reveals plenty of brand shifts in the past … Continue reading For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain
By Jeff Beer March 25, 2023 During Thursday’s four-hour-long grilling of TikTok CEO Shou Zi Chew before the House Energy and Commerce Committee, lawmakers covered a lot of ground in terms of national security and dangerous content concerns around the wildly popular social app. But one question was not explored. Where are the brands … Continue reading Why aren’t brands that advertise on TikTok using their power rather than just waiting for a ban?
TikTok search results are reportedly swarming with misinformation Jon Fingas @jonfingas While TikTok is no stranger to fighting misinformation, the problem might be worse than you think. As the AP reports, internet trust researchers at NewsGuard have published a report claiming that almost 20 percent of sampled search results for major news topics included … Continue reading TikTok now offers a feed dedicated to science and tech
By Rafael Canton March 10, 2023 Ranch dressing is a staple condiment that works well with pretty much anything from pizza to chicken wings to salad. But does it work as an ice cream? Artisanal ice cream maker Van Leeuwen Ice Cream and Hidden Valley Ranch seem to think so. They’ve partnered … Continue reading Ranch-flavored ice cream is coming—and it will soon be all over TikTok
Think outside the box and consider using TikTok to reach new audiences, strengthen your brand identity and increase awareness. Michael Brito on February 22, 2023 The rise of TikTok has been nothing short of revolutionary. Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an … Continue reading 5 reasons why marketers should consider TikTok for B2B
By Rob Walker February 10, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Lots of brands desperately want to go viral on TikTok. But not the way Kia did. The “Kia Challenge”—involving videos sharing a purportedly straightforward hack that made it fairly easy to steal certain Kia … Continue reading How a TikTok trend vandalized Kia’s brand
L’Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok by Laurie Sullivan , Staff Writer @lauriesullivan, January 16, 2023 L’Oréal ANZ, a multibillion-dollar cosmetic giant, chose Productsup’s product-to-consumer (P2C) software to drive down costs and enhance its omnichannel strategy in Australia and New Zealand. The partnership will assist L’Oréal ANZ aims to … Continue reading L’Oreal ANZ Taps Tech Stack To Distribute Targeted Information On Google, Facebook, TikTok
TikTok’s Offer To Share Algorithm Details Could Set Precedent For Adland by Laurie Sullivan @lauriesullivan, January 16, 2023 TikTok reportedly revealed to Washington lawmakers and civil-society organizations details of a $1.5 billion plan to reorganize the company’s U.S. operations. The hope is that the reorganization and increased oversight of its content-recommendation algorithms will convince Washington … Continue reading TikTok’s Offer To Share Algorithm Details Could Set Precedent For Adland
TikTok, American Express Launch Small Business Accelerator Program by Colin Kirkland , November 15, 2022 In preparation for Small Business Saturday (Nov. 26), TikTok is launching a new accelerator program in partnership with American Express. #ShopSmall will provide small businesses with platform insights, guidance, and ad credit for eligible brands. American Expresses founded Small Business … Continue reading TikTok, American Express Launch Small Business Accelerator Program
TikTok Marketing Statistics and Best Practices for 2022 Elena Cucu / 09 Nov 2022 With TikTok marketing becoming the next big thing for companies that plan to increase their brand’s visibility through social media, one of the questions that arise is what are some best practices to follow to ensure the resources invested into … Continue reading TikTok Marketing Statistics and Best Practices for 2022
