By Kaitlyn McInnis September 25, 2022 Looking to enhance your social media presence and grow your following quickly and efficiently? Going live on TikTok–like most social media platforms–is one of the best ways to engage with your followers in real-time while ensuring your face or brand circulates on the platform. When … Continue reading How to go live on TikTok: Everything you need to know to get started
By Danica Lo August 17, 2022 TikTok announced today the launch of video shopping ads, catalog listing ads, and live shopping ads—a trio of moves that show the platform is doubling down on its personalized, algorithm-driven commerce offerings. The ad-driven experience expands on TikTok’s debut last year of a suite of commerce tools … Continue reading TikTok launches new suite of ad tools, including shopping videos, catalog listings, and live shopping
By Moises Mendez II July 21, 2022 A weird, bubblegum-pink condiment has taken hold of the internet. Dubbed Pink Sauce, the controversial product got its start on TikTok this summer when a woman began selling and shipping out the $20-per-bottle mystery substance with allegedly few precautions taken for food safety or regulations. Where … Continue reading How Pink Sauce became TikTok’s most viral—and controversial—condiment
TikTok adds new screen time controls to remind users to take breaks TikTok is adding a new screen time dashboard and “well-being guide” for teen users. K. Bell @karissabe June 9th, 2022 TikTok TikTok is rolling out more screen time controls to help users manage how much time they are spending in the app. With … Continue reading TikTok adds new screen time controls to remind users to take breaks
Brands will be able to execute, optimize TikTok content at scale. Chris Wood on May 26, 2022 Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. Through the partnership, Hootsuite has launched an integration that allows brands to manage, execute and optimize TikTok content at scale. About 38.5% of Hootsuite’s customers … Continue reading Hootsuite joins TikTok’s Marketing Partner Program
Getting The Most Out Of TikTok Marketing by Nicole Penn , May 20, 2022 Often dismissed as a showcase for teenage dance-step tutorials and other short-lived, gimmicky video memes, TikTok has surprised a lot of marketers with its staying power and cross-generational appeal. In fact, currently more than 50% of the TikTok audience is over … Continue reading Getting The Most Out Of TikTok Marketing
TikTok Experiments With Search Ads by Laurie Sullivan , Staff Writer @lauriesullivan, March 28, 2022 TikTok began testing ads in search results for select partners, providing another way for brands to reach the platform’s users based on phrases and terms. The search ads are tagged with a Sponsored label that serve up above the “others searched for” terms … Continue reading TikTok Experiments With Search Ads
The Homogenization Of Brands On TikTok by James Cadwallader , February 11, 2022 The following was previously published in an earlier edition of Marketing Insider. Over the last 18 months, we’ve witnessed TikTok grow from an awkward spotty teenager into a well-groomed socialite that everybody wants to be friends with. And by everybody, I predominantly … Continue reading The Homogenization Of Brands On TikTok
TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, January 25, 2022 TikTok last year surpassed Google as the most-visited website in the world, making the platform an attractive channel for advertising brands. TikTok will now work with video data company Zefr to ensure that in-feed ads across … Continue reading TikTok, Zefr Partnership Provides Brand Safety, Suitability Measurement To Advertisers
Zefr’s brand safety and suitability categories are mapped to the Global Alliance of Responsible Media (GARM). Chris Wood on January 24, 2022 Brand suitability company Zefr announced it has partnered with TikTok to provide marketers with brand safety and brand suitability measurement for in-feed ads on the short-form video app. The product is available for … Continue reading Zefr promises brand safety on TikTok with new AI offering
